Marketing Manager B2C

GK Recruitment
16 May 2017
15 Jun 2017
Contract Type
Full Time

Marketing Manager B2C

West London

£30K - £45K

Description: Hours: 37.5 per week, Monday - Friday Role requirements

  • Plan and implement campaigns for all B2C marketing channels including Paid Search,
  • Paid Social, Programmatic, Display, SEO and TV
  • Deliver data-driven performance marketing to optimise CPLs and LTVs within your marketing mix
  • Manage and test a range of promotions and targeting to deliver scale and performance
  • Clear and accurate creative briefing to keep messages fresh and relevant
  • Develop and grow the retargeting programme using a variety of platforms
  • Landing page testing and optimisation
  • Manage pixel implementations and technical integrations to support your activities
  • A regular test and learn programme to continually improve CPL/LTV ratios
  • Track, analyse and report on performance back to the business
  • Manage the media/campaign planner to align plans with wider marketing initiatives
  • Channel P&L ownership
  • Contract negotiations with agencies and freelancers Person requirements
  • A full-stack marketer with a good blend of technical and commercial marketing experience
  • A creative problem solver with an ability to spot and execute opportunities to test and learn
  • Naturally curious and a keen learner, able to adapt well to change
  • A broad understanding of the marketing mix and deep experience in digital marketing
  • A customer-first approach to problem solving
  • Deep customer data experience, through external and internal data points
  • Expertise in a range of web analytics, AB testing, data analysis and ad platform tools
  • As comfortable working alone as well as in a team
  • Good verbal, written and presentation skills
  • A strategic thinker and tactical executioner
  • Experience of managing a varied workload and flexible to adapt to changing business
  • Needs Experience within a fast growth startup and/or within subscriptions/ecommerce a distinct advantage
  • Strong commercial skills to understand top and bottom line impact on growth
  • Data obsessive and comfortable with a range of acronyms such as CTR, CPL, CPA, ATV, LTV,


  • Ability to think strategically and act tactically to support fast growth KPIs
  • Experience of international growth advantageous
  • Experience manipulating data in Excel and BI software like Looker (SQL a plus)
  • A thought leader on digital and traditional B2C marketing within the business
  • Benefits
  • Yoga instructor
  • Personal Trainer
  • Fully stocked fridge
  • Open Plan office
  • Switch seats every 6 months