Data Marketing Analyst (12 Month Contract)

Recruiter
2nd City Resourcing Ltd
Location
Warwick
Salary
40000.0000
Posted
16 May 2017
Closes
15 Jun 2017
Contract Type
Permanent
Hours
Full Time

Data Marketing Analyst (12 Month Contract)

Data Marketing Analyst:With data stored across several different databases and teams, the challenge of this data analytics position is to bring together information, advise the marketing department on data selections for acquisition campaigns and continue to drive Best Practice.

Key disciplines

  • Data Analysis
  • Customer Segmentation
  • Propensity Modelling
  • Campaign Analysis
  • SAS, SPSS or similar
  • Excel, Access

A typical day will involve

  • Daily, you’ll work with the marketing communications teams to help them understand which customer groups they should target for customer acquisition campaigns.
  • You’ll develop and maintain the marketing databases, work with external data providers to buy in or cleanse data where needed and from here focus on propensity modelling to understand the likelihood of conversion from customer groups.
  • It’s important that you understand how to draw insights from the data as you’ll be expected to advise marketing communications on outcomes, targeting and specific offers that would drive uptake.
  • Influencing internally is a key element of this position and you’ll work with analysts across the business to introduce Best Practice processes and share knowledge.

Why you’ll love this job

As well as day to day analytical activity, you’ll work on a variety of projects including the specification of new systems, advise marketing departments on how data can be captured, used effectively to provide a more customer centric service.

To be successful

You’ll need to come from a business with volumes of data where you’re responsible for data management, data analysis and modelling. More importantly the ability to adapt and be flexible is essential.

2nd City Resourcing Ltd promotes marketing and digital opportunities for everyone, irrespective of status, gender, age, race, disability.