Copywriter

Location
Bristol
Salary
£20000 - £25000 per annum
Posted
16 May 2017
Closes
13 Jun 2017
Ref
00068630
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Contract Type
Permanent
Hours
Full Time
This company is currently looking for a talented Copywriter to join their vibrant growing team. Your role will be to write engaging, informative website, SEO & blog content for clients across all areas of the law.

Main Responsibilities

Writing SEO content for clients
- Locally targeted SEO pages (content silos & contact pages)
- Service page content across all legal services & of varying length
- Ensuring all pages are proofed & sent to the client in a timely manner
- Undertaking keyword research where necessary (using tools such as AnswerThePublic & Moz)

Creation of blogs on regular basis
- Researching relevant evergreen/newsworthy topics
- Liaising with clients to determine topics
- Blog writing
- Ensuring blogs are proofed in a timely manner
- Uploading blogs to the client's website

Copywriting for web projects
- Briefing call with client to determine tone of voice, purpose, style and length of pages as well as unique company values
- Time management - ensuring all SEO work can be completed even during a website project
- Copywriting for service pages, home page, about us & staff profiles
- Ensuring a steady pace is kept with the delivery of content to the client by getting copy proofed & sent quickly and efficiently

- Writing unique & engaging content each & every time, even for more 'common' services
- Reflecting an understanding of the client's objectives through copy
- Suggesting new topical material for blogs
- Maintaining a database of content written
- Assisting with occasional social media activity
- Building a relationship with our clients
- Managing your workload & ensuring deadlines are met

Required Skills
- Experience of writing copy for web, ideally within the professional services sector.
- The ability to turn even the most technical and dry of subject matters into dynamic, engaging content
- A basic understanding of the legal market, trends & services provided by lawyers/solicitors
- Basic SEO understanding in terms of writing copy
- Strong written & verbal communication skills
- Excellent attention to detail & proof reading skills
- Confidence in talking to clients in detail about their business & requirements
- Excellent phone manner & be happy dealing with people on the phone
- Good IT skills
- Must be familiar with Mac (preferably) or MS Windows operating systems & MS Office/Email/Internet
- Excellent time management skills
- Passionate about good writing

Desirable Skills
- Experience of best practice in web marketing & copy; we expect basic CMS skills
- Experience of Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
- Knowledge of Paid Search (PPC) and Social Media
- SugarCRM or another CRM system
- Experience of using a CMS

Hours of work
- Monday to Friday
- 37.5 hours per week
- 9.00am to 5.30pm (unless otherwise agreed)

Please include a sample of your copy (or website where we can find it) with your application.

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