Insight Team Manager

£55443 per annum
15 May 2017
12 Jun 2017
Recruitment Genius Ltd
Public Sector
Contract Type
Full Time
Location: 10 miles out of Cardiff

More than 1,000 years of experience have made this company the leader in the art of coin making, with its high quality work recognised and valued worldwide. They are the world's leading export mint, making coins and medals for over 40 countries every year.

£55,443 plus excellent benefits

Quote Reference: - RM010

The Role:

They are looking for an experienced Insight Manager to join their team! You will be responsible for working within the business to support informed decision making. Managing a small team you will be responsible for utilizing data, research, business and customer insights to identify market and customer trends, key areas for growth and improved ROI on marketing spend.

Main responsibilities in this role include:

- Own the delivery of market level insight, analysis and reporting across each marketing segment (investment, collecting and gifting)
- Establish relationships with appropriate market research and insight resources, including briefing, budget management and reporting
- Create and deliver an on-going proactive market insight report that informs the Marketing Managers of what is happening in their market, and supports their decisions on what to do next for their customers
- Create and maintain a culture of market and consumer focus within our marketing and campaigns
- Own the briefing, management and reporting on customer and consumer level research (qualitative and quantitative) that supports future consumer-led marketing decisions on product and proposition development. Some of this will be in response to briefs received from the Marketing Managers, some will be proactive
- Ownership of business brand tracker study, using research tools to track awareness of and engagement with our brand and the impact that campaign activity has on these metrics
- Provide each business unit / marketing manager with market level insight and trends

Knowledge, Skills and Experience Required to

- Degree level or equivalent
- B2b and B2c experience is essential
- Demonstrable experience within a consumer direct marketing business with complex brand/product range
- Ability to translate complex data into user-friendly insight and reports, especially to non-analytical stakeholders
- Demonstrable track record of Predictive modelling (e.g. linear / logistic regression) and Econometric modelling
- Experience of managing a team of insight professionals
- Advanced Excel user
- Exceptional analytical skills

To apply, please incorporate your covering letter within your cv, detailing relevant experience and qualifications. Please ensure you include your contact details.

Invitations to interview will be communicated by email. Should you not hear from them four weeks after the closing date, unfortunately you have not been short listed for interview. Regrettably, they are unable to provide feedback to applicants on an individual basis prior to the interview stage.