Marketing Manager

Total Career Solutions
15 May 2017
13 Jun 2017
Contract Type
Full Time

Our client is looking for a Marketing Manager B2B to plan and implement growth strategies for partnerships, inserts and affiliates. As the Marketing Manager B2B you will report to the CMO.

Role Requirements

  • Test, grow and optimise high volume, low CPL campaigns with emphasis on LTV and ROI
  • Brief and test a range of creative campaigns to target customer segments with the right message
  • Manage a B2B sales funnel of prospects to closing and keep active partners interested
  • Track, analyse and report on performance back to the business
  • Manage the media/campaign planner to align plans with wider marketing initiatives

To be successful in the Marketing Manager B2B role you will have the following skills

  • A natural influencer with flair to inspire and convince internally and externally
  • A creative problem solver with an ability to spot and execute opportunities to test and learn
  • Exemplary verbal, written and presentation skills
  • A strategic thinker and tactical executioner
  • Strong commercial skills to negotiate contracts and financials
  • Data obsessive and comfortable with a range of acronyms such as CTR, CPL, CPA, ATV, LTV, ROI
  • Ability to think strategically and act tactically to support fast growth KPIs
  • Experience of international growth advantageous
  • Be the thought leader on B2B marketing within the business