Marcomms Executive - Open Access 12 month FTC

Recruiter
Career Moves Group
Location
London
Salary
24000.0000
Posted
15 May 2017
Closes
13 Jun 2017
Contract Type
Permanent
Hours
Full Time

Marketing Communications Executive
12-month contract
£24,000 to £26,000 per annum
Central London

OVERVIEW

The Marketing Communications Executive is responsible for developing, managing, implementing, analyzing, and reporting on email marketing campaigns in conjunction with the Marketing Managers. This position is expected to ensure that direct marketing email campaigns are completed accurately and on time. This role requires a high level of attention to detail, excellent communications skills, and the ability to build constructive working relationships with a range of stakeholders.

RESPONSIBILITIES:

  • Implement innovative, high-quality email campaigns that can be proven effective based on team/department standards and drive journal goals including submissions, citations, and visibility
  • Write engaging content for campaigns that support business objectives and adhere to established brand guidelines, voice, and best practices
  • Build campaigns in Dreamweaver using existing HTML template library
  • Conduct list research and provide specific and detailed list recommendations
  • Work with Marketing Managers and other key stakeholders to define and agree on campaign briefs
  • Build accurate recipient lists from in-house database tools
  • Proofread and fact check content of all campaigns prior to launch
  • Utilize Adestra and internal systems to execute email campaigns
  • Manage email campaign schedule to ensure that all campaigns are deployed by deadline
  • Provide ongoing status on marketing communications schedule to Marketing Managers and other stakeholders
  • Analyze email campaign metrics and recommend improvements based on previous campaign performance and best practices
  • Identify and run tests to validate effectiveness of new approaches
  • Coordinate acquisition of external email lists
  • Monitor key competitor e-marketing activity, report back to relevant stakeholders, and make recommendations for email campaigns based on findings
  • Carry out other marketing activities as required to support the goals of the Marketing Department

QUALIFICATIONS AND EDUCATION

  • A. degree, preferably in Marketing, Communication, Journalism, Advertising, English, or a related field
  • 1-3 years in a marketing role, which encompasses experience of email marketing including copywriting, utilizing email campaign software to execute campaigns, and building lists from databases
  • Demonstrated project management skills, including planning, scheduling, and problem solving skills
  • Excellent written and oral communication skills
  • Experience writing and copy editing
  • Ability to conduct logical analysis of marketing activities
  • Ability to work effectively in a team
  • Working knowledge of Microsoft Office programs
  • Experience with Dreamweaver