Digital Marketing Executive

Recruiter
Novus Leisure
Location
London
Salary
25000.0000
Posted
15 May 2017
Closes
13 Jun 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Executives

Novus Leisure Head Office

Salary £25k p.a. (Negotiable DOE) + bonus scheme + benefits

Novus Leisure is an industry leader within the bars, clubs and restaurant hospitality sector. With over 40 venues located in London's most desirable postcodes; along with flagship sites in the UK's biggest cities. Joining the Novus Leisure team will open up endless doors to a successful career.

Overview of Role:

The Digital Marketing Executive will be responsible for bringing our brands to life through our online channels. The role covers a broad range of duties spanning website management, social media activation, email content creation, online reporting, 3rd party affiliation and co-ordination.

Key responsibilities:

Website Management

  • Understanding each venues personality and tone of voice and ensuring content and copy is on brand for each venue
  • Creation of copy and content for venue website pages as well as updating content, building pages, monitoring and reporting on analytics.
  • Working alongside the Digital Content Executive to ensure the website is SEO optimised
  • Ability to source and edit imagery for web.
  • Completing monthly 'Health Checks’ to ensure the website is maximising traffic and ensuring all content, tags, descriptions etc. are correct

Social Media Management

  • Creation a 'Best Practice Guide’ for Social Media activity
  • Creation of copy and content for venues social pages
  • Signing off venue Social Media Plans and providing feedback
  • Circulation of 'Best Practice’ social activity across venues
  • Monthly Health Checks with the venues and helping put together local Social Plans
  • Social Reporting on various measures such as - engagement, reach etc.
  • Identifying new Social Channel opportunities

Email Management

  • Creation of email schedule for our venues working alongside the Marketing Manager
  • Segmentation of the database to ensure the right customers are receiving the right messaging
  • Creation of email copy content and imagery
  • Subject line and copy testing to ensure the best open and click through rates

3rd Parties & Listings

  • Ensuring venue activity is listed on relevant 3rd party sites
  • Working with the venues to identify any online channels/ partner websites that they should be featured on and management of content on these sites

Reporting

  • Monthly online report centred around channel performance
  • Campaign Reporting - to showcase how campaigns have performed in regards to specific online KPIs set by the Marketing Manager
  • Collating a monthly online 'Competitor Analysis’

Capex

  • Creation and delivery of the digital campaign for refurbishments and new venues

Personal Skills & Requirements:

Core competencies

  • Strong interpersonal skills. Able to build relationships across the business with all departments and external agencies
  • Highly organised. Uses initiative and a methodical approach to getting things done in a fast-paced environment with a willingness to learn and continually improve
  • Exceptional creative writing and copy skills
  • Hospitality / leisure sector experience (service / sales / marketing)
  • Competent user of Microsoft Excel, Word, PowerPoint
  • An understanding of reporting dashboards such as Google Analytics, Sprout Social etc.
  • A relevant degree in marketing / digital / IT
  • Must have a passion for all things digital and be a Social Media addict!

In Return you will receive:

  • Industry leading salary
  • Excellent bonus scheme
  • Access to an extensive training and development programme
  • Excellent progression opportunities
  • 50% food and drink discount in all Novus Leisure Venues

Apply today!