Digital Marketing Executive

Novus Leisure
15 May 2017
13 Jun 2017
Contract Type
Full Time

Digital Marketing Executives

Novus Leisure Head Office

Salary £25k p.a. (Negotiable DOE) + bonus scheme + benefits

Novus Leisure is an industry leader within the bars, clubs and restaurant hospitality sector. With over 40 venues located in London's most desirable postcodes; along with flagship sites in the UK's biggest cities. Joining the Novus Leisure team will open up endless doors to a successful career.

Overview of Role:

The Digital Marketing Executive will be responsible for bringing our brands to life through our online channels. The role covers a broad range of duties spanning website management, social media activation, email content creation, online reporting, 3rd party affiliation and co-ordination.

Key responsibilities:

Website Management

  • Understanding each venues personality and tone of voice and ensuring content and copy is on brand for each venue
  • Creation of copy and content for venue website pages as well as updating content, building pages, monitoring and reporting on analytics.
  • Working alongside the Digital Content Executive to ensure the website is SEO optimised
  • Ability to source and edit imagery for web.
  • Completing monthly 'Health Checks’ to ensure the website is maximising traffic and ensuring all content, tags, descriptions etc. are correct

Social Media Management

  • Creation a 'Best Practice Guide’ for Social Media activity
  • Creation of copy and content for venues social pages
  • Signing off venue Social Media Plans and providing feedback
  • Circulation of 'Best Practice’ social activity across venues
  • Monthly Health Checks with the venues and helping put together local Social Plans
  • Social Reporting on various measures such as - engagement, reach etc.
  • Identifying new Social Channel opportunities

Email Management

  • Creation of email schedule for our venues working alongside the Marketing Manager
  • Segmentation of the database to ensure the right customers are receiving the right messaging
  • Creation of email copy content and imagery
  • Subject line and copy testing to ensure the best open and click through rates

3rd Parties & Listings

  • Ensuring venue activity is listed on relevant 3rd party sites
  • Working with the venues to identify any online channels/ partner websites that they should be featured on and management of content on these sites


  • Monthly online report centred around channel performance
  • Campaign Reporting - to showcase how campaigns have performed in regards to specific online KPIs set by the Marketing Manager
  • Collating a monthly online 'Competitor Analysis’


  • Creation and delivery of the digital campaign for refurbishments and new venues

Personal Skills & Requirements:

Core competencies

  • Strong interpersonal skills. Able to build relationships across the business with all departments and external agencies
  • Highly organised. Uses initiative and a methodical approach to getting things done in a fast-paced environment with a willingness to learn and continually improve
  • Exceptional creative writing and copy skills
  • Hospitality / leisure sector experience (service / sales / marketing)
  • Competent user of Microsoft Excel, Word, PowerPoint
  • An understanding of reporting dashboards such as Google Analytics, Sprout Social etc.
  • A relevant degree in marketing / digital / IT
  • Must have a passion for all things digital and be a Social Media addict!

In Return you will receive:

  • Industry leading salary
  • Excellent bonus scheme
  • Access to an extensive training and development programme
  • Excellent progression opportunities
  • 50% food and drink discount in all Novus Leisure Venues

Apply today!