Strategic Account Manager - CRM

Bodhi Resourcing
15 May 2017
13 Jun 2017
Contract Type
Full Time

Strategic Account Manager

Location: London

Salary: £45-55k

Start: Immediate

We are working with a well-known Data Marketing & Technology agency; their clientele are largely blue chip companies and are household names. Their work encompasses all aspects of data marketing, including (but not limited to) the following: Analytics, Data Planning & Strategy, CRM, Campaign Management, email, B2B loyalty programmes and local marketing toolkits.

Role breakdown:

The successful candidate will be responsible for building, managing and developing key client relationships and understanding their marketing strategies. You will aid the development of account plans and provide solutions to client strategies, while overseeing the delivery of Data, CRM and Digital Marketing projects. You will also be involved in the day to day operations, attend client meetings and proposal writing.

Key responsibilities will include:

  • Creating strategic plans for the accounts
  • Delivering against agreed account plan and budgets
  • Giving direction and support and ensuring the agency has the correct level of skills to deliver for the clients
  • Developing commercial opportunities for both the agency and the client
  • Building relationships with clients in a mature and sophisticated fashion
  • Guiding and consulting with clients
  • Monitoring and reviewing processes to ensure the agency delivers
  • Upselling and Cross selling across the company’s product range

Essential skills required:

  • 3-5 years of working in marketing
  • Sector experience - B2B, drinks, FMCG, retail, hospitality… but most importantly, the ability to take information and build strategies for our client, sell them in and get them delivered
  • Ability to integrate and co-operate with different functions
  • Strong strategic and negotiation skills
  • Data - knowledge of how data works and what is possible with it. Equally, an understanding on supporting and integrating technologies
  • Digital - understand what's going on and opportunities to use different technology and channels
  • Team leadership and management experience
  • Understanding of trade segmentations
  • Understanding of using data to manage customers
  • Ability to navigate large and complex client organisations
  • Dealing at director level
  • Good technical understanding at both a micro and macro level