Marketing Manager B2B

Halecroft Recruitment Limited
14 May 2017
13 Jun 2017
Contract Type
Full Time

Marketing Manager- B2B

West London

£40K - £45K

This is an exciting opportunity with a growing West London business. You will report directly to the CMO. Your role will be varied and an integral part of the company's future.

Role requirements: -

  • Plan and implement growth strategies for Partnerships, Inserts and Affiliates
  • Test, grow and optimise high volume, low CPL campaigns with emphasis on LTV and ROI
  • Place the business front and centre of bigger brands for commercial growth and awareness
  • Brief and test a range of creative campaigns to target customer segments with the right message
  • Manage a B2B sales funnel of prospects to closing and keep active partners interested
  • Manage and grow our Affiliate and Inserts partnership programmes with external agencies
  • Landing page test and learn to support co-branding opportunities
  • Track, analyse and report on performance back to the business
  • Manage the media/campaign planner to align plans with wider marketing initiatives
  • Channel P&L ownership
  • Commercial negotiations with all Partners and the Finance Director
  • Use of relevant B2B sales pipeline tools and techniques

Person requirements: -

  • A natural influencer with flair to inspire and convince internally and externally
  • A creative problem solver with an ability to spot and execute opportunities to test and learn
  • Naturally curious and a keen learner, able to adapt well to change
  • A broad understanding of the marketing mix and deep experience in B2B sales
  • Push the boundaries of how they can get the attention the business needs to grow their appeal to partners
  • Deep customer insights experience, through external and internal data points
  • As comfortable working alone as well as in a team
  • Exemplary verbal, written and presentation skills
  • A strategic thinker and tactical executioner
  • Experience of managing a varied workload and flexible to adapt to changing business needs
  • Experience within a fast growth Start-Up and/or within subscriptions/ecommerce a distinct advantage
  • Strong commercial skills to negotiate contracts and financials
  • Data obsessive and comfortable with a range of acronyms such as CTR, CPL, CPA, ATV, LTV, ROI
  • Ability to think strategically and act tactically to support fast growth KPIs
  • Experience of international growth advantageous
  • Be the thought leader on B2B marketing within the business

To apply: Forward your CV following the apply link in either Word or PDF format

Please Note: due to the volume of applications being received we can only respond to those offering the relevant
experience as outlined in the advert.

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