Digital Marketing Executive
Your new company
Exciting opportunity for a Digital Marketing Executive to join an innovative and fast moving company based in Lancaster.
Your new role
Working in a growing company, your role as Digital Marketing Executive will be working within a well established team with the overall intention of driving traffic to the company websites and generating leads. , You will be responsible for developing, designing and producing e-campaigns via Mail Chimp and Dotmailer to increase customer Unique Visits and overall website engagement to the company websites and also promote via the company Marketing Channels. Your role will be to focus on intelligent marketing, drilling down on the statistical data that is made available to the Department through Google Adwords, Analytics, Shopping and the developed website and ERP integration, to influence new and exciting ways of driving traffic to the websites and generating leads. You will also design and manage Google Adwords campaigns, and monitoring their performance.
What you'll need to succeed
To succeed in this role, you will ideally be educated to degree level or hold a relevant marketing qualification. You will have experience of managing email and direct marketing campaigns with use of Mailchimp and Dotmailer including trends analysis, segmentation and analytics. You must be able to manage Google Adwords campaigns monitoring their performance with weekly reports to the Marketing Manager. You must also have experience of scheduling and reporting on social media performance. It would also be desirable to have the ability to produce design work including use of Adobe Creative Suite.
What you'll get in return
In return you will receive a competitive basic salary and benefits package as well as the opportunity to work for a truly innovative company who believe in developing and investing in their staff.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.