Email Marketing Executive

JV Recruitment Ltd
14 May 2017
13 Jun 2017
Contract Type
Full Time
Our client is an exciting consumer brand and they have a requirement for an experienced email marketing executive to join them ASAP as a result of growth.

You’ll be responsible for the planning, delivery, development and analysis of weekly email campaigns, driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to email marketing best practice.   You’ll also be supporting more broadly across email/eCRM – helping to develop, deliver, and evolve the eCRM strategy.  Assisting in areas such as Acquisition, Retargeting, Segmentation, Retention and Reactivation to drive long term sales and customer loyalty.


- Planning and delivery of the email marketing calendar, ensuring that a multichannel approach is adopted
- Manage end-to-end process for campaign emails - from the initial briefs, coordinating with the design team, pricing, sign-off, set-up, testing and final deployment via their new ESP.
- Continually improve email marketing effectiveness through insight and analysis
- Develop compelling and engaging content 
- Review competitor and industry campaigns
- Assist with segmentation strategy to deliver more targeted and personalised emails.
- Continual testing, learning and analysis.
- Deliver further email reporting and analysis as required.

Our client has recently invested in an upgrade to their ESP, so now is a really exciting time to join them as they continue to develop their communications offering.

This role is commutable from Bolton, Blackburn, Preston, Blackpool and surrounding. For information, apply today.