Email Marketing Executive

Recruiter
JV Recruitment Ltd
Location
Preston
Salary
25000.0000
Posted
14 May 2017
Closes
13 Jun 2017
Contract Type
Permanent
Hours
Full Time
Our client is an exciting consumer brand and they have a requirement for an experienced email marketing executive to join them ASAP as a result of growth.

You’ll be responsible for the planning, delivery, development and analysis of weekly email campaigns, driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to email marketing best practice.   You’ll also be supporting more broadly across email/eCRM – helping to develop, deliver, and evolve the eCRM strategy.  Assisting in areas such as Acquisition, Retargeting, Segmentation, Retention and Reactivation to drive long term sales and customer loyalty.

Responsibilities

- Planning and delivery of the email marketing calendar, ensuring that a multichannel approach is adopted
- Manage end-to-end process for campaign emails - from the initial briefs, coordinating with the design team, pricing, sign-off, set-up, testing and final deployment via their new ESP.
- Continually improve email marketing effectiveness through insight and analysis
- Develop compelling and engaging content 
- Review competitor and industry campaigns
- Assist with segmentation strategy to deliver more targeted and personalised emails.
- Continual testing, learning and analysis.
- Deliver further email reporting and analysis as required.

Our client has recently invested in an upgrade to their ESP, so now is a really exciting time to join them as they continue to develop their communications offering.

This role is commutable from Bolton, Blackburn, Preston, Blackpool and surrounding. For information, apply today.