Graduate Digital Marketing Executive - £25,000 - B2B Healthcare services - Central London

Recruiter
Inspiring Interns
Location
London
Salary
25000.0000
Posted
14 May 2017
Closes
13 Jun 2017
Sector
Education
Contract Type
Permanent
Hours
Full Time

Our client is a fast-growing B2B digital-subscriptions business, with 125 years of heritage and an unrivalled brand/position in the UK healthcare sector. They provide critical information and insight to senior decision-makers in the NHS, central bodies, government/policy makers and the wider healthcare vendor and supplier community.

This is a graduate entry permanent paying £25,000 Per Annum

They are looking for a digital marketing executive to join the subscriptions and events marketing team to help them continue to grow their customer base, deliver new products to the market and support the marketing teams

Key responsibilities of the role;

  • Build, maintain and update the marketing and ecommerce websites using Drupal CMS and the Abacus-Advance online-publishing CMS
  • Create and test effective HTML email marketing collateral and digital advertising collateral for the marketing teams
  • Brief and liaise with designers and marketers, to ensure our digital marketing collateral is on-brand, professional and effective at driving response rates
  • Plan, setup, send and track the results of email campaigns using our marketing automation platform, Marketo (training will be provided)
  • Build and embed forms and tracking code in websites, and work with Google Analytics to measure the effectiveness of campaigns

The ideal candidate’s personality and qualifications;

Personal qualities;

  • Extremely well organised and able to manage and prioritise a diverse workload (and able to articulate management of time/process)
  • Strong inter-personal and communication skills essential: Able to create a network of peers and build relationships across the business (stakeholder management – cross function)
  • Customer focused and insight driven
  • Self-starter with a mentality of ownership and personal accountability
  • Creative and always curious
  • Energetic and confident team player. Enthusiastic, motivated and not afraid to have a voice
  • Ambitious and driven with a clear perspective of your career and where you want to go
  • Target oriented

Ideal skills & competencies:

  • HTML and CSS
  • Photoshop or similar
  • Google analytics
  • Drupal, WordPress or similar CMS
  • Web analytics (Webtrends, Google Analytics or equivalent)
  • PPC including Google Adwords and Linked-in experience desirable
  • Social Media campaign management (Sprout, Hootsuite etc…) experience is desirable

What are the perks of working at this company?

  • Bonus: up to 20% of base salary, based on meeting/exceeding KPIs + company financial performance
  • Pension contribution and Life Assurance
  • Season ticket loan