Marketing Manager

Covered Recruitment Services Ltd
14 May 2017
13 Jun 2017
Contract Type
Full Time

Marketing Manager B2C


·Plan and implement campaigns for all B2C marketing channels including Paid Search,

·Paid Social, Programmatic, Display, SEO and TV

·Manage and test a range of promotions and targeting to deliver scale and performance

·Clear and accurate creative briefing to keep messages fresh and relevant

·Develop and grow the retargeting programme using a variety of platforms

·Landing page testing and optimisation

·Manage pixel implementations and technical integrations to support your activities

·A regular test and learn programme to continually improve CPL/LTV ratios

·Track, analyse and report on performance back to the business

·Manage the media/campaign planner to align plans with wider marketing initiatives

·Channel P&L ownership

·Contract negotiations with agencies and freelancers Person requirements

·A full-stack marketer with a good blend of technical and commercial marketing experience

·A creative problem solver with an ability to spot and execute opportunities to test and learn

·Naturally curious and a keen learner, able to adapt well to change

·A broad understanding of the marketing mix and deep experience in digital marketing

·A customer-first approach to problem solving

·Deep customer data experience, through external and internal data points

·Expertise in a range of web analytics, AB testing, data analysis and ad platform tools

·As comfortable working alone as well as in a team

·Good verbal, written and presentation skills

·A strategic thinker and tactical executioner

·Experience of managing a varied workload and flexible to adapt to changing business

·Needs Experience within a fast growth startup and/or within subscriptions/ecommerce a distinct advantage

·Strong commercial skills to understand top and bottom line impact on growth

·Data obsessive and comfortable with a range of acronyms such as CTR, CPL, CPA, ATV, LTV

·Ability to think strategically and act tactically to support fast growth KPIs

·Experience of international growth advantageous

·Experience manipulating data in Excel and BI software like Looker (SQL a plus)

·A thought leader on digital and traditional B2C marketing within the business


-Yoga instructor

-Personal Trainer

-Fully stocked fridge

-Open Plan office

-Switch seats every 6 months