Marketing Manager- Fashion Brand
Marketing Manager- menswear brand
My client is a leading British Menswear retailer who are looking for an experienced Marketing Manager to join their growing team. They have several stores across the UK and are looking for a strategic Marketing Manager to make a big impact with the brand in the UK market.
The Marketing Manager will be responsible for the implementation of the brand proposition & the overall strategic direction of the brand, with a key focus for the delivery of effective marketing communications activity across all parts of the promotional mix for the brand.
* The Marketing Manager will contribute to the on-going development of brand and communications strategy and work closely with the Brand and Creative Director.
*To provide efficient and effective brand marketing support, providing "brand" communication and expertise to across all areas of the business including Operations, International, POS.
*To drive the marketing effort to help create exciting customer propositions and act as the "voice of the customer"
*To review, develop and manage the Campaign Plan for the brand in line with the overall business objectives and budget
*Working with the Creative Director contribute to the development of the promotional strategy; developing and implementing Promotional campaigns
*To work with the digital team to ensure in store communication and online channels are aligned with business goals
*Manage customer segmentation, promotions, competitive positioning and communication channels at national and local levels.
*Research, identify and leverage consumer insights, exploiting customer data to develop offerings that surprise and delight the retail customer base.
*To manage the Marketing Co-ordinator to ensure all opportunities to leverage brand awareness and scale are undertaken, in particular define the micro marketing strategy for refits, acquisitions and new builds
*To manage the PR agency to ensure all campaigns are being executed and seeded in relevant media
The successful candidate will have:
*Degree in Marketing/Business
*Excellent communication and project management skills, numerate, commercial, passionate
*At least 5 years experience in a Marketing/Brand mgt role - some industry experience preferable in fashion
*Highly commercial, execution driven marketing professional
*Highly energetic and most comfortable working with real pace, taking daily decisions
*Knowledge of digital marketing
If this sounds like you, please send your CV