Digital Analytics Architect

Recruiter
Aspire
Location
London
Salary
50000.0000
Posted
14 May 2017
Closes
13 Jun 2017
Contract Type
Permanent
Hours
Full Time

Digital Analytics Architect

London

£50,000 - £55,000

A leading media business are adding to their analytics team. This is a key role looking at implementation of digital analytics solutions across the whole business.

They have many platforms including online, mobile and tablet.

Responsibilities of Digital Analytics Architect.

- Reviewing, improving, refining and maintaining the digital analytics tools within the business
- Using Dynamic Tag Manager and the full Adobe Analytics suite
- Producing high quality reports and analysis to key stakeholders
- Design the right metrics method of measurement for effective management information (MI)
- Encourage the use of self-service tools within the business and provide support and training where needed
- Help to create the best in class digital reporting toolset to understand the audience and how to monitor / track behaviour with the brand.

Requirements of Digital Analytics Architect

- Experience using web analytics tools
- Knowledge of Adobe Analytics suite would be preferred
- Understanding of online tracking and metrics
- Experience of using tag management software like Dynamic Tag Management or Google Tag Manager
- Knowledge of Javascript, HTML and web principles
- Understanding of online marketing and audience insight