Customer Acquisition Manager

Cathedral Appointments Ltd
14 May 2017
13 Jun 2017
Contract Type
Full Time

Digital marketing and analytics expert sought for this growing e-commerce team in South Devon

We are seeking an ambitious and driven individual with a passion for analytics and the ability to present sound arguments in analytics.

The successful candidate will form an essential part of the e-commerce function, working closely with their team to create and nurture 3rd party and affiliate relationships to promote the organisations activity, seeking opportunities to drive the business forward.

Key Responsibilities:

Responsible for the key resources to drive customers to the online buying experience with the establishment of key traffic-driving partnerships online to include Paid Search (PPC) and Search Engine Optimisation (SEO).

Create and drive store awareness both online and offline, promote seasonal buying opportunities and merchandise multi-channel prospects.

The ability and knowledge to choose and recommend selected affiliates and utilisation of Social Media and Social Media Engagement.

PPC: Analysis of campaigns, manage budgets

Affiliates: Identify, recruit and develop affiliate relationships; Drive incentives to meet KPIs; Communication with partners; Accountability for all affiliate budgets, admin and delivery of campaigns; Analyse and evaluate campaigns; Liaise with stakeholders at all levels to communicate on results; Deal effectively with sites and other 3rd party avenues

3rd Party Sites: Groupon Etc

Ebay and Amazon: Setting up of product feeds, Reporting

Metrics: Unique visitors, reporting and analysing by source e.g. number from partnerships/ number from search and number from Social Media; Cost of paid search and customer acquisition; Click through rates on advertising; Tracked advertising click throughs to purchase consideration

Tools: Google Adwords, Google Analytics, Monetate, SLI, Criteo, EAFusion, Webgains, Ebay and Amazon

The successful candidate will demonstrate the following personal qualities and attributes:

  • Confident and self-motivated
  • Creative and enthusiastic
  • Excellent organisation and project management skills
  • Skilled communicator with first class communication skills both written and verbal
  • High degree of attention to detail, especially when working under time pressures
  • Ability to work autonomously, often to tight deadlines, able to manage own workload
  • Flexibility, adaptable, team orientated

If you have the required skills and proven experience, then we would like to hear from you.