Marketing Automation Specialist

Adam Recruitment Ltd
14 May 2017
13 Jun 2017
Contract Type
Full Time
This boutique agency has gone through an impressive year and looking to boost their ever growing team with a Marketing Automation Specialist. As Hubspot partners, you will ideally be certified in Hubspot but not a prerequisite as they are open to experience in other systems such as Pardot and Marketa.

You will drive revenue through timely and successful execution of marketing strategies and activities to support lead generation. The ideal candidate is a digital marketing professional with outstanding organisational and communication skills and precise attention to detail. Experience and knowledge of lead generation, digital advertising, social media, webinar and event marketing are required.

Duties of the Marketing Automation Specialist include:
*Developing and updating reports, such as Lead Generation Reporting by Source; Sales Funnel Report, including Conversion Rates; Email and Inbound Marketing Metrics;
*Developing and optimising marketing automation and cross channel lead nurturing processes
*Managing and/or assisting in multi-channel lead generation, including digital advertising
*Building inbound campaigns that include rich content to attract a qualified audience
*Liaise with a mix of b2b clients
*Nurturing the sales process in target markets, by converting site traffic through calls-to-action, landing pages, and other lead generation devices
*Establishing analytics with leadership on key performance indicators for marketing and potentially sales
*Copywriting various types of targeted campaigns and standalone email content
*Producing data-driven insights and recommendations
*Coordinating, developing, implementing, and tracking marketing automation processes
*Creating marketing automation functionality specifications to best support sales, MarCom and business processes, needs, and budgets
*Monitoring leads from all non-sales channels for analysis.

This is a fantastic opportunity for someone working either in an agency or b2b client side role managing all Marketing Automation. Someone who wants to work in a fast paced, dynamic environment where they can see a team grow, win new clients and develop their offering - while becoming certified in Hubspot if you aren't already!

Salary: £25K-£30K

Interested? Send your CV across to me straight away -