Digital Marketing Manager B2C Hammersmith to 45k

Recruiter
Xquisite Recruitment
Location
London
Salary
30000.0000
Posted
14 May 2017
Closes
13 Jun 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Manager B2C Hammersmith 30k to 45k

Due to the growth of the company my client is looking to expand the marketing team

A Friendly, approachable, passionate team who carry out lots of socialising, some go out for runs

Working hours- 9/9.30-5/5.30 but flexible

Experience preferred- In-house marketing (candidate can be either at the graduate level (top university with numerical degree) or more experienced)

Benefits

Yoga instructor

Personal Trainer

Fully stocked fridge

Open Plan office

Switch seats every 6 months

Plan and implement campaigns for all B2C marketing channels including Paid Search, Paid Social, Programmatic, Display, SEO, and TV

Deliver data-driven performance marketing to optimise CPLs and LTVs within your marketing mix

Manage and test a range of promotions and targeting to deliver scale and performance

Clear and accurate creative briefing to keep messages fresh and relevant

Develop and grow the retargeting programme using a variety of platforms

Landing page testing and optimisation

Manage pixel implementations and technical integrations to support your activities

A regular test and learn programme to continually improve ratios

Track, analyse and report on performance back to the business

Manage the media/campaign planner to align plans with wider marketing initiativesChannel P&L ownership

Contract negotiations with agencies and freelancers Person requirements

A full-stack marketer with a good blend of technical and commercial marketing experience

A creative problem solver with an ability to spot and execute opportunities to test and learn

Naturally curious and a keen learner, able to adapt well to change

A broad understanding of the marketing mix and deep experience in digital marketing

A customer-first approach to problem solving

Deep customer data experience, through external and internal data points

Expertise in a range of web analytics, AB testing, data analysis and ad platform tools

As comfortable working alone as well as in a team

Good verbal, written and presentation skills

A strategic thinker and tactical executioner

Experience of managing a varied workload and flexible to adapt to changing business needs

Experience within a fast growth start-up and/or within subscriptions/e-commerce a distinct advantage

? Strong commercial skills to understand top and bottom line impact on growth ? Data obsessive and comfortable with a range of acronyms such as CTR, CPL, CPA, ATV, LTV, ROI

Ability to think strategically and act tactically to support fast growth KPIs

Experience of international growth advantageous

Experience manipulating data in Excel and BI software like Looker (SQL a plus)

A thought leader in digital and traditional B2C marketing within the business