Personalisation Manager (Monetate , Rich Relevance, Apptus)
Great Salary, benefits and working environment
I am currently working with one the World’s Leading e-commerce organisations who are investing a significant amount into their IT and ecommerce offering including kick starting one of the largest ecomm projects in Europe. Already a highly successful and driven company who are seen as a leader within their sector, now going through some substantial growth. Down to this they are looking for a Personalisation Manager to deliver a cutting-edge web experience. You will manage the quickly growing real-time digital personalization efforts across all online channels in Europe. To create more personalised and engaging online experiences to make the most of online marketing investments and optimize the online channel.
• Lead a team to execute complementary digital campaign
• Have a holistic view of the end-to-end customer experience
• Ensure team members are actively leveraging personalization tools, like Monetate and Rich Relevance
• Request and define business rules, set up, QA and launch campaigns
• Monitor campaign success and consistency provide internal stakeholders with a clear understanding of targets and KPIs.
• Analyze results to identify additional campaign opportunities and make recommendations.
• Working knowledge of digital measurement, attribution models, segmentation approach and tracking methods
• Knowledge of personalization tools like Monetate personalization Software, Rich Relevance, Apptus, etc.
• Analytics/Reporting experience including CoreMetrics, Google Analytics
• Experience in site optimization including A/B testing and conversion funnel optimization
• Knowledgeable in current practices, trends and technologies affecting the business and organization
The role will offer you the chance to work for an organisation that is looking to deliver a world class customer experience from the ground up leaving you a lot of autonomy and a chance to make a real difference. This role will require strong experience of using Monetate as they are a close partner already and are looking for the right person to help them drive this and steer innovation.
Milton Keynes- very accessible from the train station