Brand Manager

Recruiter
CMD Recruitment
Location
Trowbridge
Salary
35000.0000
Posted
14 May 2017
Closes
13 Jun 2017
Contract Type
Permanent
Hours
Full Time

CMD Recruitment are pleased to be recruiting for an experience Brand Manager to join our client who are a leading manufacturer based in Trowbridge

The role

Working within the Marketing Department you will be responsible for managing the brand marketing strategy.

Responsibilities

  • Managing NPD - identify new opportunities to build and expand the brand awareness
  • Manage the development and implementation of the brand strategy, ensuring company sales and profit are met and exceeded
  • Working alongside the Campaign Manager you'll oversee the brand communications, ensuring all levels of target audience are met and brand awareness is constantly increasing
  • Produce brand marketing collateral to support local market initiatives
  • Work with PR agencies to oversee PR and digital activity ensuring communication is reaching the target audience
  • Attend exhibitions both UK and internationally, as well as retailer meetings
  • Evaluate and monitor internal and external market and consumer trend data to ensure brand awareness is effective
  • Identify ROI on key investments
  • Support the sales team with retailer specific marketing activities ensuring their brand/market knowledge is constantly up-to-date
  • Develop and preform NPD projects to achieve brand growth

Candidate

  • You will come from a FMCG specific background, with extensive brand marketing knowledge
  • Must have worked with product and not service
  • Ideally you will have experience within the cosmetics sector, although this is not essential
  • You will have developed and launched successful marketing campaigns specifically around NPD
  • You will have experience working with budgets

Benefits

25 days holiday - long service holiday bonus

Competitive pension scheme along with private healthcare

Onsite parking