Product Marketing Manager B2B 12 month FTC
Product Marketing Manager (B2B)
£35k + benefits 12 Month FTC
12 month FTC
Based in Central London
A global entertainment brand is searching for a Product Marketing Manager to join on a 12 month FTC. This role oversees the development and delivery of commercial product and brand marketing activity targeting the Meeting, Incentive, Conference and Events [MICE] and Leisure & Tourism [L&T] sectors. You will play a visible lead role in executing go-to-market plans that will deliver growth of current and new products in terms of revenue and market share.
What you will be doing:
*Understand and analyse the MICE / L&T market landscape to develop effective and compelling product positioning and messaging.
*Manage the creation and development of products for the MICE / L&T industries in the EMEA APAC region, including but not limited to product positioning, key benefits, pricing and target clients.
*Create, and contribute to internal product launch collateral including cheat sheets, wikis and presentations for commercial account management team
*Serve as the MICE / L&T marketing expert, supporting related marketing activity such as PR, Digital as required.
What we're looking for:
- Strong commercial product marketing experience ideally gained within Events or Leisure & Tourism Industry
- Superb communication skills, both written and verbal with great attention to detail across all levels of business
PLEASE NOTE as much as we'd like to get back to all our candidates, due to high volume applications if you haven't heard back from us within 7 days then you've been unsuccessful in this instance