Content Strategist

The People Pod
14 May 2017
13 Jun 2017
Contract Type
Full Time
Content Strategist - Digital

A leading full service digital marketing agency based in Manchester city centre are looking for a Content Strategist to join their digital marketing team and work closely with a portfolio of exciting B2B and B2C clients.

Content Strategist Key responsibilities:

?Lead and execute content/earned media strategies on behalf of clients to meet a range of objectives e.g. improved brand awareness, improved search visibility, increased conversions, etc

?Write a range of short and long-form web copy - from landing pages, blog posts and news stories to infographic content, reports and white papers, and so on

?Sub-edit content created by other members of the content team

Content Strategist Desired characteristics/skills:

?Creativity - an ability to find and execute unique and interesting ways of telling a story or communicating information. A desire to innovate and help to push the content team forward

?Curiosity - an interest in and understanding of current affairs and a desire to learn new things

?Excellent writing skills and knowledge of grammar

?An understanding of PR and outreach

?An understanding of content's role in SEO

?Analytical - be comfortable finding newsworthy stories within statistics and research

?Attention to detail - pride in your work and the desire to create the best possible pieces of work. Will also be required to sub-edit peers' work with honesty and to a high standard

?Teamwork - much of our strategists' work takes place alongside client teams that comprise web optimisation specialists, client services managers, PR & outreach professionals and so on. They need to be able to work together within that team to decide on the best possible digital marketing strategies and division of activities to drive results for that client

?Initiative - will be responsible for managing their own workload and responsible for leading content strategies from inception to completion

?Adaptable - comfortable working on B2B/B2C clients from a wide range of industries and ability to adapt tone of voice to suit different audiences

Content Strategist Desired experience:

?Preferably 2+ years in a professional writing capacity
?Experience generating unique and creative ideas for clients
?Some experience leading marketing campaigns

Content Strategist package
up to £27,000 DOE plus benefits + amazing working environment