Email Marketing Executive

Recruiter
Whitbread
Location
Houghton Regis
Salary
24000.0000
Posted
12 May 2017
Closes
10 Jun 2017
Contract Type
Permanent
Hours
Full Time

Email Marketing Executive
Premier Inn, Based out of Whitbread Court, Dunstable, Bedfordshire
£24,000 - £25,000pa plus excellent bonus and benefits

What you will be doing:

A key player within the wider Marketing team, as the Email Marketing Executive, your aim will be to support the Senior Marketing Exec's - and Senior Manager for CRM - by briefing, creating and sending out eComms / digital communications to the Premier Inn customer database in order to drive customer engagement, revenue and sales

Day-to-Day responsibilities:

  • To build and broadcast accurate and error-free Premier Inn emails using our email platform
  • To test, check and integrate all creative and data considerations for our campaigns - ensuring that processes work together for a seamless customer experience upon receipt
  • Collaborate with Senior Marketing Executive on campaigns whilst maintaining cost controls to within budget
  • Track and monitor campaign costs from initial agency quotes pre-project; through to checking of final invoices after completion. Report on total cost and returns-on-investment of each campaign
  • Liaise with specified key agencies to set up and deliver campaign plans and schedules; ensuring accurate campaign planning and on- time delivery of final distribution
  • Communicate effectively with internal stakeholders who may be impacted by the outcome of these campaigns - ensure these internal communications go out at appropriate times prior and during the external marketing campaign

We would love you to apply because:

  • You are excited by the opportunity to develop your existing Marketing experience and utilise your current understanding of our customer focussed strategy
  • On top of some existing HTML knowledge, you are confident in a digital world - able to swiftly learn new systems which will include Exact Target and Adobe
  • You are "intermediate" at Excel - able to track figures, use formulas and pull useful data on the Return-On-Investment of our campaigns
  • A confident communicator who is highly collaborative; you will see the benefits of working as a well-informed team as well as being a self-starter who can take the initiative with your own workload.

A bit about us:

Premier Inn is the UK's largest hotel chain and is part of the UK's leading hospitality company in the FTSE100, Whitbread PLC. With over 750 hotels and more than 60,000 rooms across the UK and Ireland, we have grown rapidly, and have been named the UK's top rated hotel chain by the Which? Hotel Chain Report 2016. We have set ambitious growth plans and by 2020, we plan to increase the size of Premier Inn to around 85,000 UK rooms, as well as expanding our international presence to 50 hotels.

Whitbread Restaurants form a significant part of our leading hospitality company and includes our much-loved brands; Table Table, Beefeater, Brewers Fayre, Taybarns and Whitbread Inns. We serve over 50 million meals a year in our restaurants, 'Serving Up Great Memories' for our customers.

We are fully committed to growing legendary brands through building a strong customer heartbeat and innovating to stay ahead. We are dedicated to our core values; being genuine, confident and committed, and are proud of our winning teams, who make everyday experiences special for our customers.