Digital Marketing Manager
Digital Marketing Manager
Rocking Zebra Recruitment is looking for an experienced B2C Digital Marketing Manager to an exciting growing ecommerce business based on the outskirts of Oxford.
With a global footprint and strong growth plans over the coming years, this is a key role is to join the sales and marketing team to drive online sales
The ideal candidate will have a mix of retail, marketing and online trading experience.
The Digital Marketing Manager will be responsible for maximising the business performance of all online marketing channels and eCommerce sales. Initiating and executing the eCommerce & Online Strategy, Creative and Design, Website Functionality, Operational Excellence and Overall Customer Service Experience.
Developing online channels, using digital marketing tools, to drive new, targeted and innovative campaigns in social media, PR, advertising, communications, customer journey, content marketing and marketing automation and how they can be used to support and develop the brand
Updating website content to maximise SEO impact on page, off page, through blogs, technical SEO, link building and social posts
Initiate, design and develop online and offline marketing strategies, in line with core brand and target market
Produce and design all on line and offline creative and marketing material to a high standard using Adobe Creative Suite.
Refining the website format and interacting with the web developers and IT team to design or make changes to achieve maximum customer appeal and profitable sales.
Develop the website to the next level with modern digital content and management to reduce manual actions.
Design and executive email strategies using our Automated platform to maximise previous customer’s engagement, purchasing and conversion, reducing bounce rate and minimising unsubscribes.
Project manage external agencies (including web developers, designers and SEO)
Identifying and evaluating new marketing opportunities to increase the website traffic, online sales and cost effective conversions.
Commercially minded, having previously worked in eCommerce, online or retail industry.
Have a passion for e-commerce & selling online, up to date on industry activity and changes
Bring substantial knowledge of modern white hat SEO practices technical and content based to improve and drive search engine performance
Driven by sales, but with a solid marketing background through agency or non agency roles.
Digital Marketing qualification and at least 3 years in a digital marketing/e-commerce role.
Creative design skills specialising in creating online graphics, ads, banners, widgets, email designs and implementation using Abode Creative Suite.
High Level understanding of Google's & Bing suite of online tools, including Webmaster, Analytics and Adword's.
Knowledge of HTML or other coding is preferred, but not essential.
Able to produce analytical, statistics and sales reports
Preferably have Magneto website experience
Social Media driven with deep understanding of tactics, methods and implementation
If you feel that this is you then please call the Rocking Zebra Recruitment Team today
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days, however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up! Keep your eye on our website for other suitable roles. Good Luck!