Strategic Marketing Manager - Financial Services B2B

Recruiter
McGregor Boyall Associates Limited
Location
London
Salary
45000.0000
Posted
12 May 2017
Closes
10 Jun 2017
Contract Type
Permanent
Hours
Full Time

STRATEGIC MARKETING & PROPOSITON MANAGER - FINANCIAL SERVICES

TO £54000+bonus,bens

BASED CITY, LONDON

Our client a leading and growing financial services organisation is looking for an experienced strategic marketing manager with current/recent experience in the financial servcies (B2B) sector

You will use vdata and insight to develop marketing propositions for B2B and B2C segments

  • Develop, implement, measure and improve marketing activity that supports strategic objectives for acquisition and retention
  • Identify and commission analysis of target audiences to generate customer insight and drive strategic decisions
  • Identify and develop core propositions for relevant audience segments for acquisition and retention
  • implement marketing activities to maximise revenue generation
  • Create, implement and review the tactical integrated marketing plans for audience segments
  • Define and implement segmentation strategies for tactical activity
  • Create and deliver clear, concise and targeted briefs for internal and external teams and agencies
  • Track expenditure and report ROI for all marketing activity routinely recommending improvements

Experience required

  • Solid current / recent marketing experience gained in the Financial Services sector-to include B2B marketing experience in the FS sector
  • Solid track record in strategic marketing
  • Experience in developing strategies for digital marketing content for B2B audiences
  • Experience in acquisition marketing
  • Experience in overseeing campaign plans

Please send your cv to Emma Jerome via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.