Marketing Executive

Recruiter
Selective Recruitment Solutions Ltd
Location
Didcot
Salary
28000.0000
Posted
11 May 2017
Closes
10 Jun 2017
Contract Type
Permanent
Hours
Full Time
We are working on an exciting new role for one of our new clients requiring a diverse and responsible Marketing Executive to join their existing team. Within this role you will support the Marketing & Insights Manager to executed company campaigns which make up the business to business marketing programmes. The purpose of these campaigns are to generate a pipeline of opportunity for the sales team to follow up.

Job role: Marketing Executive
Location: Harwell, Oxfordshire
Salary: Circa £28,000 per annum (depending on experience)
Hours: 35 hours per week, Monday to Friday
Type: Permanent
Benefits:A generous annual leave entitlement with the option to buy additional holiday.
Pension Scheme
Health Care Plan
Life Assurance
Child Care Vouchers
Cycle to work Scheme
Discounted Gift Vouchers
Sponsorship for External Studies and Professional Development

Purpose of the role:
To support the Marketing & Insights Manager to executed company campaigns which make up the business to business marketing programmes. These campaigns are to generate a pipeline of opportunity for the sales team to follow up.

Primary duties;
*To develop a detailed understanding of client requirements and expectations via page visits, company insights and trend data
*To plan and execute B2B campaigns
*Create the required copy, digital content, social media activity, messaging, collateral, and internal briefing documents and manage the activities of marketing suppliers in this process
*To liaise with the sales team to ensure that opportunities generated through marketing campaigns are qualified to agreed levels and progressed, recorded on the HTA's CRM system and assigned to the correct campaign codes to allow measurement of marketing effectiveness
*To develop a detailed understanding of the company's website, CRM and email marketing platform to ensure that marketing automation is implemented to support new member acquisition, event booking and membership renewal campaigns
*Deliver and ensure a financial return on the in-house consumer marketing campaigns such as Google AdWords
*Assist in monitoring the effectiveness of marketing programmes and planning future programmes
*To undertake such administrative and other tasks, appropriate to level of the job, as may be required

Candidate specification;
*Experience in a B2B marketing role at executive level
*Experience of email marketing, content management and social media management tools
*Experience of sales briefing/training, pipeline management, lead nurturing, and measurement of campaign return on investment
*Experience of using numerical and qualitative marketing information and research to develop targeted marketing campaigns at business customers
*Experience of briefing agencies/consultants on requirements for marketing campaigns and related materials
*GCSE maths and English to B grade standard minimum, or equivalent
Desirable:
*Experience of using Google AdWords and similar consumer digital marketing tools
*Experience of consumer marketing and PR activity
*CIM diploma, IDM or similar marketing qualification
*Experience of designing and implementing marketing automation

If you are interested in the Office Administrator/PA vacancy and believe you have the suitable skills and experience to be considered, then please apply

Please note: Only candidates with the relevant skills and experience will be contacted regarding this position.

If you do not hear back from us within 5 days you have unfortunately been unsuccessful in
your application. Please continue to visit the website for other opportunities.

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the