Digital Marketing Executive

CLD Recruitment (Leeds) Ltd
11 May 2017
10 Jun 2017
Contract Type
Full Time
Digital Marketing Executive - £25,000 - £30,000

Excellent benefits!

My client a leading Pension Provider based in Leeds City Centre has an exciting opportunity for an experienced Digital Marketing Executive to join their team.

Duties include

*Deliver the digital marketing plan - encompassing websites, advertising and social media to support the organisational strategy and drive business growth.

*Increase search engine presence, ranking and customer experience through the full mix of optimisation activity - including keyword, meta descriptions, error fix and linking to deliver target increase in number and quality of traffic.

*Plan and Implement a broad suite of social media activity to improve reach and awareness.

*Create, develop and manage integrated advertising activity including content marketing and paid search.

*To create and develop new and progressive online campaigns

*Report against visitor, leads, customer and sales KPI's

*To obtain customer and market insight to inform continuous improvement plans for digital platforms.

*Drive cross-business digital understanding

Experience needed

*Demonstrable experience in digital marketing environment
*Collaborating with agencies/consultants
*Planning and executing integrated marketing campaigns
*Research and test projects.
*Website development and management - specifically optimisation activity, relevance and visitor journey
*Use of digital and social media in marketing initiatives

Experience of the full online marketing mix: SEO, Social Media, e-mail and CRM.

System skills needed

*Implementing social media activity
*Implementing online marketing campaigns
*Experience and demonstrable success in setting up and running SEO activity
*Understanding of compliance/ Web standards, infrastructure, domains, governance, wire-framing, site mapping, web tools, use of videos and blogs.
*Google analytics, dashboard and funnel.
*Content Management Experience

CLD Recruitment (Leeds) Ltd is acting as an Employment Agency in relation to this vacancy. CLD Recruitment (Leeds) Ltd is an Equal Opportunities employer; we welcome applicants from all backgrounds.