Marketing Manager - Part Time 3 days per week

Recruiter
2i Recruit Ltd
Location
Godalming
Salary
30000.0000
Posted
11 May 2017
Closes
10 Jun 2017
Contract Type
Permanent
Hours
Part Time

Purpose of role:- Working closely with the directors and the sales team; plan marketing campaigns into target business segments, generate campaign materials, execute the campaigns using internal and external resources and report on the results.

Responsibilities:

  • Develop the annual marketing plan and budgets in line with company objectives
  • Plan appropriate collateral material (case studies, brochures, web site content, landing pages, email marketing tools).
  • Develop and write the collateral material required to a high standard,
  • Plan and implement PR and events
  • Build the marketing/customer database using existing contacts and through new campaigns
  • Conduct E marketing and direct marketing campaigns to the database following the marketing plan.
  • Extend the marketing activities to social networks (focus on Linked in, Twitter).
  • Using web and email analytics, PR and social media measurement tools report on the effectiveness and ROI of the marketing campaigns conducted.
  • Enhance the database/materials and communication strategies using the feedback obtained.

Accountabilities

  • Quality of the marketing communication plans, are they specific, measurable, realistic and timely.
  • Quality of the collateral materials produced. Do they represent the brand? Are they directly relevant to the customers, do they talk the customer’s language. Are they concise and well written?
  • Is the CMS fully populated, up to date, and following the segment marketing plans?
  • Do the marketing campaigns correspond directly with the sales requirements for awareness building, prospect acquisition, nurturing and pipeline acceleration?
  • Are the campaign ROI reports produced in an accurate and timely way?
  • Does the campaign ROI show continuous improvement, and are the lessons learned captured and acted upon?
  • Is the social marketing activity relevant to the segment marketing plans, positive without being intrusive; and timely?
  • Are external agencies selected and managed to provide great services and within budget.

Skills and Experience

  • Demonstrably able to write clear, good quality, interesting, English about company services
  • Numerate, accurate and detail orientated, able to understand and manipulate marketing ROI data.
  • PC literate, fluent in Word and Excel, at minimum, previous CRM and email marketing experience or the ability to learn on the job a must
  • Experience of campaign management and optimisation
  • Experience of selecting and managing external agencies.
  • Marketing budget management experience
  • Creative flair and a working knowledge of design packages

Personal Characteristics

  • Able to relate to and work as part of a small sales and marketing team
  • A dynamic energetic individual able to work in a fast moving business without becoming flapped under pressure
  • Self-motivated, able to execute against an agreed plan without close supervision
  • CIM qualified or a marketing degree with a minimum of 5 years experience, preferable in a similar small fast moving business
  • Live within commuting distance of Godalming
  • Demonstrates a sense of humour and a sense of pride in the work and a passion to succeed