£25k-£30k per annum, depending on experience
Closing date: 9 June 2017
Our client is a small, tight-knit team of PR and CEO reputation specialists. Based in Covent Garden, they have an incredibly niche offering, and there are just nine of them - and they don't want to grow much larger. But they do need two more people - hard-working, highly motivated self-starters who can take responsibility, deliver results and work at an intense level, often for long hours.
This is the perfect opportunity for two determined self-starters who want training and experience in PR and reputation management. A small practice, like our client's, gives you a huge opportunity to get stuck in, get the training and exposure you need and get support from those who have been doing this a long time. You will be learning invaluable skills and working as part of a team with a flat structure. Experience preferred but not necessary! They will give you all the tools you need for a successful start in your role as long as you are willing and driven to learn!
What they do
They do CEO PR. They don't do 'regular' PR in the sense of corporate or consumer PR. They look after the CEO only, doing their personal PR - positioning them as a thought leader on the global stage, getting them keynote speaking opportunities around the world, making introductions to the most senior journalists/editors, arranging feature interviews, creating and running their social media profile and blog, writing articles, speeches and presentations etc.
They look after them as a 'person' too - coaching, advising, and acting as a 'sounding board' - generally 'being there' for whatever they need. They work alongside their existing corporate/brand media team. They are not publicists and they are not their press office.
This service is something really new, very niche, and wholly bespoke. They never get a brief. They tell their clients what they need to do, and then they make it happen. They rely on our client 24/7.
They are a small team of ambitious and highly motivated individuals. Everybody in their company is a self-starter, flexible and comfortable working with very little guidance. Due to the nature of their work, they operate at an incredibly fast pace and thrive when working to very tight deadlines. They often work unsociable hours including weekends and are happy to share responsibility for all tasks.
Their ideal candidate
They are looking for two research assistants. The right people for them are interested in taking their first step into a career in PR, reputation management and social media management.
You should have an interest in business, current affairs, politics, general economics and social media. You must be a confident self-starter who can work to tight deadlines with little supervision, and have the ability to see, and act, beyond the brief.
They are looking for someone who is:
- Highly organised, able to work under pressure and have excellent time-management skills
- Incredibly hard working - driven, energetic and highly ambitious
- Some experience desirable but by no means necessary
- Assured and have the ability to engage others - you need to be comfortable working with very senior people and high-net-worth individuals
- Prepared to work, or be available to respond, at unsociable hours including weekends in order to manage social media presence and output for clients - this is not a 9-5 job
- A team player - they need people who can share responsibility for all tasks and, unasked, offer to help support others in the team
- Independent thinkers with fresh ideas and the ability to implement them with little guidance
- Excellent communicators, and foreign language skills are desirable
- Personable, approachable and a good sense of humour!
Tasks and responsibilities
- Undertake in-depth research across all client accounts to: identify key decision-makers across a range of industries, opportunities to engage with key target audiences and identify potential news stories.
- Undertake research to identify the contact details, including emails, for key sector influencers for clients, and maintain an up-to-date contacts database
- Maintain and continuously update press lists of journalists for clients, covering the UK and international media
- Learn how to draft tweets that reflect the tone and interests of individual clients and proactively search for fresh content and ideas for tweets
- Monitor social media platforms for industry-specific insights and international breaking news, and monitor the impact of social media on clients' reputations
- Assist with high-profile events for clients, which could include securing the venue, setting the agenda, identifying and inviting guests
- Liaise on a daily basis with clients and the media, often via telephone and email
- Learn how to pitch clients' articles and columns into prominent magazines and newspapers as well as key industry publications
- Identify client speaking opportunities at national and international conferences
- Learn how to develop long-term relationships with journalists, politicians and industry decision-makers
- Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients
- Prepare client reports and attend client meetings - learn how to draft blog posts, press releases, speeches etc.
- Undertake administrative and office-based tasks
- Undertake research to identify new business prospects, and preparing briefings from available information that would be useful for first outreach and meetings with them
Interested? Here's what do next.
They are only going to consider serious applicants who have taken the time and trouble to really look into whether they think this role is right for them. Have a look at their client list first, and along with your letter and CV, please attach a further note suggesting one new idea for any two clients on the page.
By applying for this role, your details will be sent to Ortolan People, who are acting as consultants for the hiring company. Ortolan People are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.