Product/Brand Marketing Exec- Entertainment Co- Docklands - FTC

Morgan Spencer
11 May 2017
09 Jun 2017
Contract Type
Full Time
My Client world renowned Entertainment company based in the Docklands are looking for an experienced Product/Brand Marketing Executive. This is a fantastic opportunity to join a progressive and innovative team within a highly recognised brand. 


The Role

- Develop effective and compelling product positioning and messaging.
- Manage the creation and development of products in the EMEA APAC region, including but not limited to product positioning, key benefits, pricing and target clients.
- Execute the internal and external go-to-market plan for current and new product launches, collaborating with Product Marketing Manager, Head of Marketing and Head of Sales, where relevant.
- Create sales and marketing tools such as value propositions, sales presentations, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, etc.
- Create, and contribute to internal product launch collateral including cheat sheets, wikis and presentations for our commercial account management team (Inbound & Outbound)
- Serve as the marketing expert, supporting related marketing activity such as PR, Digital as required.
- Working closely with Head of Commercial Accounts, facilitate commercially focused product training and assessments, where required
- Working closely with B2B PR Manager & Head of Marketing, review and set events strategy, identifying events that are aligned with our commercial sales strategies and include post event analysis on the effectiveness of delivery new business leads & contacts.
- Forecast and evaluate the cost and performance of go-to-market plans to determine ROI and learnings whilst ensuring activities are managed efficiently and on-schedule.
- Own and report on the measurements and statistics of PARDOT marketing activity, working closely with the UK Commercial Sales Team and Trading Analysis Manager to analysis campaign performance and update campaign flows for continued optimisation and/or changing business requirements.
- Co-ordinate annual and mid-year commercial presentations, working closely with the Head of Commercial Accounts, Head of Marketing and B2B PR Manager, demonstrating strong commercial acumen and strategic planning.
- Work in collaboration with the Head of Marketing, B2B PR Manager and Marketing Executive to develop the B2B social media strategy and oversee its implementation to build relevant followers, increase engagement and amplify our commercial brand value.
- Work closely with commercial sales teams, product marketing and publicity to provide marketing support during pitches and presentations.
- Work closely with Head of Commercial Accounts and Head of Marketing to forecast annual B2B marketing budget to support B2B marketing strategy.
- Forge strong partnerships with leading B2B agencies, experts and partners and manage external suppliers of B2B marketing services, including the recruitment and on-boarding of new agencies.
- Act as the link between Global Marketing, Product Management, Commercial Leadership and the EMEA & APAC Commercial Sales team.
- Act as a commercial brand guardian within the EMEA & APAC team, with responsibility for approval of client collateral.

The Person

- Strong commercial product marketing experience
- Graduate within Marketing
- Ability to turn global strategic direction into pragmatic and workable local solutions to achieve business results.
- Strong experience in lead generation, data analysis, DM, eDM and events marketing required.
- Superb communication skills, both written and verbal with great attention to detail across all levels of business
- Refined training and presentation skills
- Proven ability to organise, prioritise and execute tasks in a consistent, repeatable and reliable manner
- Salesforce and PARDOT experience highly desirable 

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