Content Communications Executive
Our client are an industry leading, global publishing organization based in West Yorkshire and they require a Content Executive to join their marketing team on a 12 month contract.
Reporting to the User Engagement Manager, the Content Communications Executive is primarily responsible for driving awareness of Emerald's research, products and brand with target user communities.
·Reach and engage with prospective and current user base in subject and demographic (eg student, faculty) communities
·Develop key messages to engage users with content, products and brand
·Develop and implement topical and subject-level content marketing campaigns to engage users with Emerald content in order to build product brand awareness, drive web traffic, increase usage of content and populate the marketing prospect database
·Effectively translate difficult content, pulling out key points and developing accessible messaging and stories around key concepts to bring research to life
·Developing a community engagement and promotional plan to effectively promote created content
·Work closely with the Web Editorial Managers to develop strategies, features, campaigns and content to improve user engagement and discoverability/SEO.
·Take advantage of traditional media relations and contra-deal opportunities with key titles, associations and events to advance your content campaigns.
·Pro actively maintain and develop relationships with key influencers
·Report on all user engagement initiatives to demonstrate improvements in: SEO rankings, marketing database registrants, social media share of voice, user engagement and usage.
·Ensure campaign budgets are accurately managed and reported in the correct finance documents, including annual reconciliation of spend.
·Good interpersonal skills, with the ability to influence internally and externally
·Excellent writing skills (blogs, articles, social posts and online copy, amongst others)
·Excellent verbal communication skills
·Creative flair and ability to make something interesting
·Ability to work under pressure and meet deadlines, providing visibility to management
·Comfortable leading multiple projects simultaneously.
This Content Executive job is commutable from Leeds, Bradford, Harrogate, Huddersfield, Wakefield, Skipton, Halifax
MET Marketing is acting as an employment agency in relation to this Content Executive job.