Marketing Executive - B2C

The Collinson Group
11 May 2017
09 Jun 2017
Contract Type
Full Time

This is a new role that will be instrumental in developing integrated customer acquisition campaigns, both online and offline for a couple of Collinson Groups core products - Priority Pass and Columbus Direct. You will work alongside and support the Marketing Manager, Integrated Campaigns in the design of the global multi-channel campaign strategy with particular focus on email.

You will support the Marketing Manager, Integrated Campaigns in the execution and analysis of international campaigns covering email, affinity, online distribution channels such as Groupon and offline channels including print media and outdoor.

This is an ideal role for an experienced B2C marketing professional with experience of email marketing who is looking to develop wider marketing experience covering on and offline activity.

Key Responsibilities:

  • Delivery of targeted email campaigns for lounge and insurance including management of data selections, importing and managing list ensuring all regulatory requirements are adhered to

  • Plan and execute multiple offline print campaigns across lounge and insurance activity based on past performance.

  • Provide campaign performance reporting and recommendations for ongoing activity.

  • Help implement the annual plan for testing and learning across email and print channels.

  • Work with agencies and internal resources to implement multi-channel marketing campaigns

  • Copywriting content for email campaigns working with agencies and in house creative team as appropriate.

Knowledge, skills & experience required:

  • B2C marketing experience

  • Demonstrable experience creating, deploying & optimising targeted email campaigns. This must include reporting on all the key metrics.

  • Understanding of analytical tools to know how the traffic & conversions are performing.

  • Hands on experience and understanding of optimisation and of setting up and conducting "test" activity.

  • Experience of working with agencies an advantage

  • Experience and thorough understanding of how the technology works

  • A professional marketing qualification, such as IDM or CIM, would be beneficial.

  • Ability to keep abreast of market developments and apply findings to meet business needs.

  • Knowledge of financial/insurance and travel sectors advantageous.

  • Excellent computer skills including a good knowledge of Microsoft applications including Excel,

  • PowerPoint and the ability to grasp new software packages

Person Specification:

  • A self-starter with high level of initiative

  • Positive, can-do attitude

  • Great attention to detail and the ability to prioritise work according to business focus

  • A team player

  • Creative and innovative thinker with excellent problem-solving, and decision-making skills

  • The ability to work to strict deadlines and juggle numerous projects

  • Excellent communication skills

Collinson Group:

Collinson Group is a global leader in shaping and influencing customer behaviours to drive revenue and value for clients. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers.

We have more than 25 years’ experience, with 25 global locations, servicing over 800 clients in 170 countries, employing 2,000 staff, and managing over 20 million end customers. We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access programme, Priority Pass™ to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP.

Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

All offers of employment are subject to satisfactory references and criminal records checks (DBS).