Senior Brand Marketing Manager

Career Moves Group
09 May 2017
08 Jun 2017
Contract Type
Full Time

Senior Brand Marketing Manager

Based in Central London

£42k - £45k

A global entertainment brand is searching for a Senior Brand Marketing Manager to oversee the development and delivery of commercial products and brand marketing activity targeting the PR, Advertising & Marketing industry.

What you will be doing:

*Understand and analyse the PR, Advertising & Marketing landscape to develop effective and compelling product positioning and messaging.

*Manage the creation and development of products for the PR, Advertising & Marketing industries in the EMEA APAC region, including but not limited to product positioning, key benefits, pricing and target clients.

*Execute the internal and external go-to-market plan for current and new product launches

*Create sales and marketing tools such as value propositions, sales presentations, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, etc.

*Create, and contribute to internal product launch collateral including cheat sheets, wikis and presentations for our commercial account management team (Inbound & Outbound)

*Forecast and evaluate the cost and performance of go-to-market plans to determine ROI and learnings whilst ensuring activities are managed efficiently and on-schedule.

What we're looking for:

  • Strong commercial marketer with relevant marketing experience including product marketing management, with a demonstrable record of success in translating global strategic direction into pragmatic and workable local solutions; and ultimately business results.
  • Must have significant experience of creating commercial products ranges for the PR and Advertising Industry
  • Adept at crafting customer focused product messaging and understand what makes a compelling value proposition.
  • Superb communication skills, both written and verbal with great attention to detail across all levels of business. Can create and deliver effective presentations to executive-level audiences.
  • Ability to build effective working relationships with a highly collaborative work style.

PLEASE NOTE as much as we'd like to get back to all our candidates, due to high volume applications, if you haven't heard back from us within 7 days then you've been unsuccessful in this instance