Digital Marketing Executive

Charter Selection
09 May 2017
08 Jun 2017
Contract Type
Full Time
A leading education and rapidly growing education company is seeking a Digital Marketing Executive to assist them in their digital transformation. With fantastic progression opportunities as the organisation grows, you will be a key figure in develop the company's digital platforms across PPC, Social Media and SEO. 

Responsibilities of the Digital Marketing Executive

- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.  
- With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimised copy for the website and external blog postings.
- Optimising website and content SEO.
- Using the CRM to maximise online marketing opportunities.
- Managing the company’s email marketing campaigns.
- Monitoring return on investment for the different online marketing campaigns.
- Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.

Requirements of the Digital Marketing Executive

- A strong skill set in SEO, PPC and Social Media management is a key requirement for the position
- A background in marketing within the education sector is a distinct advantage, particularly so in a consumer marketing capacity.
- Strong organisation skills and can-do attitude are essential.