Digital Marketing Executive - Digital Marketing

The Advocate Group
09 May 2017
08 Jun 2017
Contract Type
Full Time

Digital Marketing Executive -Digital Marketing

Salary 20-25k

Location : Knutsford

Monday to Friday - 9-5.30pm

25 days holiday, pension, free parking and annual bonus

The Role

My client are looking for a creative Digital Marketing Executive with a strong passion for all things digital and analytical, you'll be ready to hit the ground running - to critique current digital activity and demonstrate how you can improve on performance across all our digital channels including PPC, SEO, website, social, display, HTML and retargeting, with a commercial focus to deliver a return.

You will be joining a committed, fast paced marketing team and play a key role in all elements of digital marketing through an exciting time and have ample opportunities to develop your career within this role.

Key Responsibilities:

  • Working closely with the Dermatology and Woundcare Marketing Manager’s to develop and implement a marketing plan across all digital channels to drive lead generation and enquiries.
  • Providing support in the planning, execution and analysis of online marketing campaigns with the aim of increasing brand reach, traffic and revenue
  • Initial management of digital agencies for PPC, SEO, website, display, paid social and re-targeting activity.
  • Long term planning and creating, implementing and managing all PPC Advertising
  • Keyword generation and expansion for PPC and Amazon
  • Developing engaging and attention grabbing ad copy landing page optimisation
  • Detailed PPC analysis to help maximise traffic and conversions, whilst minimising costs of acquisition.
  • Day to day conversion rate optimisation of the website
  • Testing and Optimisation of subject lines and content across different digital channels.
    Tracking and monitoring all digital channels and reporting on activity and campaigns.
  • Social media planning and implementation in conjunction with the Content team across all social channels, including LinkedIn, Facebook, Twitter and YouTube.
  • Identifying emerging digital channels and recommending best practice.
  • Regular tracking and reporting of all core competitor activity.
  • Working with other team members from marketing, partnerships and product teams to create and implement multi-channel campaigns
  • Project managing any digital projects and initiatives, liaising closely with external / internal IT / Developer teams.
  • Manage the refresh of the corporate website, and ongoing maintenance
  • Create and maintain content for one of the Dermatology brands across social media channels
  • Designing and producing flyers, creating content for marketing materials
    and blogs
  • Design and create assets to be used across social media and websites for all brands

The candidate must:

  • Digital marketing experience is a must!! Ideally 2/3 years
  • Be highly analytical, whilst also being an excellent communicator.
  • Educated to degree level ideally within marketing (desirable) and completed CIM
  • Have a knowledge of Google Analytics and have strong reporting and analysis capabilities
  • Experienced of Google AdWords, Microsoft AdCenter and display advertising platforms
  • Intermediate level in Excel, PowerPoint and Word
  • Be target driven and highly motivated
  • Would be an advantage to have worked within healthcare industry

Axis is a Recruitment Company.