Senior CRM Executive

Clearwater People Solutions Ltd
09 May 2017
08 Jun 2017
Contract Type
Full Time

Our client, a market leading company based in Brentford, West London, are currently recruiting for a Senior CRM Executive to join them on a permanent basis.

The ideal candidate will have a keen eye for detail and be responsible for planning and delivering digital and offline acquisition campaigns, reporting on performance and supporting the CRM team.

Key responsibilities:

  • Plan and execute the direct marketing programme across multiple channels (mail, sms, email and outbound calling) to increase product sales
  • Manage the CRM agency in order to plan the customer contact strategy for owned campaigns and to optimise campaign performance
  • Collaborate with the database marketing team to plan, deliver and measure campaigns using the marketing database
  • Allocate and manage the agreed budget to deliver all planned activity and achieve the greatest ROI
  • Work cross functionally to ensure the timely and effective delivery of campaigns including but not exclusively sales, service, IT and operations
  • Lead owned projects, meetings and communication to both internal and external stakeholders
  • Deliver campaign performance reporting and supporting recommendations to all stakeholders

Key skills and experience:

  • Developing direct marketing campaigns
  • Implementing and evaluating direct marketing campaigns
  • B2C experience/understanding of consumer marketing
  • Agency management (day to day)
  • Self-motivated
  • Exceptional attention to detail
  • Strong written and verbal communication skills

*** Due to the nature of the business there will be a background check which will include a credit check ***

For more information, please contact Georgia Harris at Clearwater People Solutions or apply as directed

Please note: If you have not been contacted regarding your submission within 2 weeks your application has been unsuccessful for this role only.

Keywords: CRM / Marketing / Campaigns / Campaign / Optimisation / Brentford / West London / London / Richmond / Hounslow / Twickenham / Ealing