Marketing Specialist - Graduate Opportunity

Recruiter
djs executive search limited
Location
Wolverhampton
Salary
20000.0000
Posted
09 May 2017
Closes
08 Jun 2017
Contract Type
Permanent
Hours
Full Time

With its leading edge technology, this highly innovative Midlands based manufacturing / engineering business now requires a Marketing Specialist with responsibility for developing and executing promotional marketing strategies for one of its specific product ranges.

This role would be suitable for either a recent graduate or someone shortly due to graduate, who is looking to develop their career in a commercially focused, marketing role.

The Role:

As the Marketing Specialist for this brand, you will be collaborating with a cross-functional team to promote the product range and to provide clear and concise messaging regarding new products and campaigns.

The role responsibilities will include, but are not limited to:

  • generating product launch content for catalogues, brochures, datasheets, technical marketing documents and other related materials as required
  • developing and executing integrated marketing campaigns, including the analysis of product promotion needed, creation and execution of content for a campaign and the measurement of results - campaigns will include digital, online and offline formats
  • planning and executing digital marketing campaigns including web, SEO/SEM, email, and social media to drive traffic to the web sites and generate leads
  • working with external PR suppliers to achieve frequent, timely and positive media coverage for the product line both in print and online, including developing content and case study material
  • planning and delivering print and digital advertising to enhance product positioning and ensure maximum coverage in trade and other publications
  • developing and distributing regular e-mail newsletters to the sales team and customers
  • collaborating with other internal marketing teams to co-ordinate the brands participation at trade shows, including marketing collateral, promotional samples and general logistics
  • working with external suppliers as required (such as photographers, printers, etc.)

The Candidate:

Ideally of graduate standard, preferably from within a marketing or commercial based discipline, candidates will also be able to demonstrate that they:

  • have previous general marketing experience, working either within industry or a dedicated marketing team
  • have excellent IT skills with a good understanding of general packages such as Word, Excel and PowerPoint
  • have previous experience of InDesgn, Photosop or similar software packages
  • have excellent attention to detail and strong presentation skills
  • have the ability to clearly prioritise workloads and tasks, and be used to multi-tasking
  • have excellent communication skills and can be flexible, creative and thrive in a challenging environment
  • are an organised and pro-active individual, who demonstrates a positive and professional attitude
  • are able to work as part of a team or under their own initiative to meet required targets and deadlines
  • have excellent project management and analytical skills