Campaign Manager

Recruiter
Michael Page Marketing
Location
Lichfield
Salary
30000.0000
Posted
09 May 2017
Closes
08 Jun 2017
Contract Type
Permanent
Hours
Full Time

I am currently recruiting for a Campaign Manager on behalf of a financial services business based in Staffordshire. You will be required to help promote the benefits of the company's products and services to members and potential members, specifically ISA/investments products and services.

Client Details

My client, based in Staffordshire, is a specialist provider of financial services products.

Description

  • Produce marketing and business plans for products for which responsible which will deliver business targets
  • Developing and implementing campaigns to meet targets for new business generation across a range of channels
  • Continually monitor campaign performance to improve Cost per Acquisition
  • Ensure that keep up to date with key competitor activity
  • Manage external agencies to deliver campaign programmes that work
  • Working with the relevant operational teams to ensure deliver product sales targets across Telephone, Outbound and Web channels
  • Working with Legal and Compliance teams to ensure all communications comply with industry regulation
  • Maintain a deep understanding of those we serve
  • Produce regular Marketing management information on product performance - working with other areas of the business to produce consistent reporting and action plans for new activity

Profile

  • Knowledge of FS marketing especially regulatory and compliance requirements
  • Experience of database marketing, Investment and ISA marketing preferred
  • Data literate
  • Experience of segmentation and propensity implementation
  • Customer proposition building
  • Budget management
  • Degree-level/CIM preferable
  • Experience in managing agencies and internal stakeholders
  • Written and verbal communications
  • Good organisation skills with strong project and task planning

Job Offer

Client is offering a salary of £30-35k for the 6 month contract.