Head of Digital Marketing

Recruiter
Intelligent People Ltd
Location
Manchester
Salary
100000.0000
Posted
06 May 2017
Closes
05 Jun 2017
Contract Type
Permanent
Hours
Full Time
Joining a high transaction online business in the financial services and investment sector the Head of Digital Marketing / Director of Digital Marketing represents an opportunity to build a new digital marketing capability for an organisation in growth following a recent merger.

Based from their central Manchester office the Head of Digital Marketing / Director of Digital Marketing will own the group's marketing budget and set the strategy to grow and retain customers, managing the digital marketing efforts across the customer journey.

The Head of Digital Marketing / Director of Digital Marketing will:

*Develop and drive a best practice marketing capability for the Group.
*Be responsible for marketing KPIs including Acquisition (CPA), Activation (% conversion), Retention (Identification of VIP, #actives, # account closures), Cross sell, Brand, CRM and SEO management.
*Manage to the agreed marketing budget
*Develop marketing strategies and develop a best practice marketing capability, continually measuring and optimising activity.
*Be the customer advocate , defining the customer segments, customer journey and define the service strategy.
*Delivering new digital techniques, provide leadership and coaching and build a world class digital team.

The Head of Digital Marketing / Director of Digital Marketing will require:

*Track record running digital marketing teams within a digital business
*Experience of developing and driving key digital marketing metrics, CPA, SEO, CRM
*Understanding of the Fintech world and ideally a digital investment platform industry
*Knowledge of digital marketing systems (CRM, real time segmentation, GA etc)
*Evidence of creative and risk taking (challenger) approach to brand
*Proven ability to manage complex budget

The role represents an opportunity to build a marketing capability, setting the strategy and hiring your own team to deliver successfully.

Intelligent People are a specialist Head of Digital Marketing recruitment agency