Senior Paid Search Executive

Adam Recruitment Ltd
05 May 2017
04 Jun 2017
Contract Type
Full Time
Our client is a leading private education provider based in central Manchester, looking to recruit a highly motivated, creative and technically aware Senior Paid Search Executive with a proven 3-5 years paid search campaign implementation experience across multiple product portfolios.

This role will be part of their expanding performance team, focused on growing their network. This role will be accountable for managing the overall day-to-day running of domestic and international campaigns for our Professional Education, University and Apprenticeship offerings. This is a great opportunity for someone with proven paid search experience (with a strong focus on PPC) and success to drive forward performance advertising. Salary up to £30,000 depending on experience.

You will have the opportunity to develop your knowledge of all aspects of performance media, working closely with other members of the Social, Display and Customer Insight teams.
The business also have a key focus on staff training to ensure that they are employing the very best in the industry and that they are constantly stimulated.

Key Responsibilities will include:

*Managing an effective paid search strategy and developing a best-in-class approach
*Planning and implement paid search campaigns which add real value to overall performance
*Executing the day to day implementation of the paid search account including ad copy changes, keyword analysis, account optimisation and budget checks
*Being the main point of contact for the ongoing performance of our paid search activity
*Ensuring the paid search strategy forms a coherent part of the overall marketing strategy
*Providing paid search best practice recommendations to the product and content teams
*Working alongside team members in optimising landing pages for conversion
*Conducting competitor analysis
*Ensuring all activity is effectively tracked Monitor the evolution of the industry and keep abreast of current updates

Essential Skills and Experience:

*Proven 3-5 years paid search campaign implementation experience across multiple product portfolios
*Strong knowledge of Adwords
*Experience of using Bing
*Experience of managing bulk changes via offline platforms such as Adwords editor or similar
*Strong knowledge of using offline tools
*Google Adwords Certified
*Bing certified
*Knowledge of and exposure to DoubleClick would be an advantage
*Strong copywriting skills and creative flair in developing high quality advertisements
*Experience in working with third party tracking systems (specifically DoubleClick Search)
*Experience in delivering PPC across international markets would be an advantage
*Budget management experience
*Ability to multi-task and deliver high-quality work to timescale
*A high degree of numeracy and literacy are essential

If you're interested, please get in touch -