Senior Marketing Manager - Global Trade Association
Spanning 219 countries, our client is of one of the world's most renowned and successful global trade associations, sitting right at the heart of their industry. They are focused on innovating, incubating and creating new opportunities for their membership - all with the end goal of driving the growth of the their sector. They work with Governments, regulators and NGO’s and operate and produce world leading events for the industry.
They are currently looking for a senior marketing professional, ideally with experience from a technology or telecomunications-related business, to drive the marketing for one of their key global industry programmes. This role involves marketing strategy development, together with the management of relationships with the programme team and other key internal teams, marketing partners, external stakeholders, and suppliers.
You'll be responsible for the development and delivery of overall programme marketing plans and will own and support the development of marketing collateral, case studies, best practice sharing and proposition material. You'll support the programme through the delivery of whitepapers, events, Q & A, an event calendar and blogs and will assist with analyst and media (including social media) campaign planning and implementation. You'll also play a key role in the implementation and promotion of digital assets, including websites, kiosk, image libraries, and other potential multimedia outputs.
We're looking for a degree level qualification in marketing, communications or related field and strong marketing and communications experience in challenging B2B environments. You'll need to have strong event management experience, together with skills across website development and social media strategy and a proven ability to facilitate cross-functional teams to successfully deliver required outputs. Experience of working in an international environment, with geographically dispersed teams would also be ideal.
Our client's business attracts some of the best talent from around the world focusing on developing industry initiatives. They are a truly international organisation with offices in London, Atlanta, Barcelona, Brussels, Hong Kong, Shanghai and Santiago, and through their different offices they embrace the diversity that has allowed the sector in which they work to be acknowledged as one of most fast moving and dynamic industries in the world. This role attracts a superb basic salary and bonus, excellent benefits and superb working conditions in our client's central London HQ.