Online Marketing Manager

Recruiter
RP Recruitment Ltd
Location
Portsmouth
Salary
35000.0000
Posted
05 May 2017
Closes
04 Jun 2017
Contract Type
Permanent
Hours
Full Time

Looking for a fantastic Digital Marketing role?? Are you looking for or currently an Online Marketing Manager?? If so then we have a really exciting opportunity for you! Our client, a leading international retailer are looking to expand their Marketing team due to growth and therefore we would LOVE to hear from YOU if this sounds like your experiences!!

The Online Marketing Manager is a key role in driving the growth of websites. Working for a major international player, this role will have responsibility for maximising profitability through the growth of sessions, revenue and market share across a variety of channels, including Organic, Paid Search, Google Shopping, Affiliates, Social and Remarketing.

Dimensions:

  • Responsible for Sales Promotion budget
  • Maximising traffic and revenue through Sales Promotion channels
  • Working in the wider Global Online Marketing team of fourteen

Context:

The International Online Marketing Manager reports into a Region Lead Online Marketing Manager and is key in the creation and execution of a localised online marketing plan to deliver ambitious growth targets across websites. This role requires a close working relationship with other Online Marketing teams as well as other internal departments (Country Managers, Translation and Customer Services)

  • Create, own and deliver a localised online marketing plan
  • Maximise sales and profitability across country market
  • Grow market share in market across country market
  • Execute paid search, affiliate and display campaigns
  • Work with Country Managers and Translation team to ensure traffic generating opportunities are maximised
  • Develop and optimise affiliate program
  • Identify new third party partners to increase external visibility of content
  • Leverage placement buying efficiencies across the group
  • Regular analysis of campaign performance
  • Close working relationship with subject experts to ensure latest technologies and best practices are adopted
  • Identify opportunities to achieve revenue growth targets
  • Own content plan to help grow organic traffic
  • Other work as required by the team
  • 1+ year paid search experience
  • Experience in using Online Marketing platforms (such Google Analytics, Google Adwords)
  • Basic understand of how search engines work and interact with websites
  • Some experience of bid management tools a plus
  • Written / spoken language skills for another European language an advantage
  • Retail or e-commerce experience desirable
  • Be able to work effectively with minimal direction
  • Ability to multi task across a number of channels and projects

KPI’s:

  • Sessions
  • Revenue & profitability
  • New customer acquisition
  • Market growth
  • Cost of sale (overall and by channel)
  • Cost per session (overall and by channel)
  • Cost per acquisition (overall and by channel)
  • Strong analytical skills
  • Ability to interpret performance data and make recommendations / optimise accordingly
  • Demonstrate creativity in creating and delivering online marketing plans
  • Ability to make decisions in line with commercial goals of business
  • Attention to detail in recognising campaign and data accuracy
  • Identify and communicate opportunities to shape the future of the business