Global Head of Paid Media

Total Career Solutions
05 May 2017
04 Jun 2017
Contract Type
Full Time

Salary - £70,000.00 - £75,000.00 Per Annum

Our client is looking for an experienced Global Head of Paid Media to join one of the most exciting startups in the UK. This is a rare opportunity to work at a London-based business that combines hardware and software, entertainment and education during this exciting and transformational phase of the company’s growth. Our client looking for a Global Head of Paid Media with the strong experience necessary to head up a data-driven, cross-channel team to drive our global consumer sales. Reporting to the VP Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level.

As Global Head of Paid Media you will need:

  • 8+ years working in performance marketing / paid media, majority client-side experience preferred
  • Significant experience managing integrated campaigns across search (SEO & PPC), RM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, display, affiliates
  • Experience in ATL media including TV, OOH, print, inserts, direct mail, podcasts, radio, etc.
  • Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)
  • Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)
  • Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)
  • Experience testing and implementing landing pages
  • Experience with attribution modelling and working closely with business intelligence
  • Experience building paid media programs from the ground up and scaling teams
  • Experience dealing with complex cross-channel attribution models
  • Experience creating and implementing testing frameworks for growth
  • Advanced knowledge of marketing automation tools
  • Experience with data visualisation tools (Tableau, Looker, Periscope, etc.)
  • Experience in ecommerce at D2C businesses is a must
  • Proficiency in SQL is a plus
  • Experience in the kids/toy space is a plus, particularly in the gifting market
  • Experience working with retailers in addition to working in D2C is ideal
  • Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you’re speaking to

In addition to that, our ideal candidate is:

  • Daring and adventurous (but still responsible!)
  • Relentlessly driven with an entrepreneurial spirit
  • Extremely organised and detail oriented
  • Proactive, takes initiative
  • Has excellent communication and presentation skills
  • Creative thinker and problem solver
  • Self-motivated and can work autonomously
  • Thrives in a fast paced environment
  • A very curious person
  • Highly analytical