Paid Search Specialist

Recruiter
Michael Page Digital
Location
Redditch
Salary
25000.0000
Posted
05 May 2017
Closes
04 Jun 2017
Contract Type
Permanent
Hours
Full Time

My client, a leading B2C retail business based in Redditch, is looking to recruit a Paid Search Specialist.

Client Details

A well known brand, with a strong market position, this Paid Search Specialist role will play a key role in driving their online acquisition channels.

Description

The Paid Search Specialist role will encompass:

  • Set and manage the Paid Search strategy across all channels (currently AdWords, Facebook and YouTube)
  • Guide our PPC agency on ROI targets, category performance, budgets, performance and promotional planning
  • Benchmark our spend, visibility, price and value proposition against competitors
  • Work with Google representatives to ensure we maximise opportunities and test new products and features
  • Manage the Paid Search budget to ensure the most efficient overall CPA across channels
  • Monitor and report on relevant KPIs

Profile

The ideal candidate will have the following skills/expertise:

  • Must have eCommerce Paid Search experience either in-house or agency side
  • Must have experience in managing Paid Search budgets and delivering against KPIs
  • Must be analytical and data driven, with a solid understanding of Google Analytics
  • A fast learner with a "test and learn" approach

Job Offer

Highly competitive package, huge growth potential.