Campaign Planner - Gaming

Recruiter
Harnham
Location
London
Salary
25000.0000
Posted
05 May 2017
Closes
04 Jun 2017
Contract Type
Permanent
Hours
Full Time

Campaign Planner - Gaming

London

Gaming

Up to £35,000 + Bonus + Benefits

A leading international gaming company is looking for an experienced marketing executive to join their expanding team as a Campaign Planner. In this role you will be responsible for analysis of customer direct contact strategies, and, in turn delivering data-driven insights to internal stakeholders.

Duties and Responsibilities - Campaign Planner

  • Design, plan and execute the targeting of customers through the company's targeted multichannel marketing programme
  • Working closely with multiple CRM teams to optimise direct customer contact strategies
  • Provide accurate and relevant insights to support business objectives and help inform key decisions
  • Understand and track customer journeys and behaviours
  • Forecast, monitor and review the performance of this targeted marketing programme - reporting to senior finance and commercial stakeholders.
  • Work closely with other internal marketing teams to aid the development of new programs as well as improving current programmes.

Skills and Qualifications - Campaign Planner

  • University degree in a numerate discipline - mathematics, statistics, engineering etc
  • Strong commercial marketing awareness and ability to interact with various internal and external stakeholders
  • Keen eye for detail on data related issues and take initiative for resolving them
  • Ability to carry out a role within the team, as well as working independently to meet tight deadlines

Salary and Benefits - Campaign Planner

Up to £35,000 + Bonus + Benefits

How To Apply - Campaign Planner

Please register your interest by submitting your CV via the apply link on this page. To find out more information please contact Scott Lazarus at Harnham.

Keywords:

Marketing Campaign Planning, Insight Analysis, Customer Insight, Customer Behaviour, Loyalty Analytics, Commercial Insight, Marketing Insight, Marketing Analytics, Segmentation, Clustering, Cluster Analysis, Regression, Propensity, Statistics, Gaming, London