Head of Digital Performance (eCommerce)

Recruiter
Central Employment Agency
Location
Durham
Posted
10 Oct 2018
Closes
08 Nov 2018
Contract Type
Permanent
Hours
Full Time
Central Employment are delighted to be working alongside a national consumer, eCommerce brand as they look to recruit a Head of Digital Performance (eCommerce). As part of this, they are expanding the Digital Performance team and are now looking for a Head of Digital Performance (eCommerce) to operate within a new role, reporting into the Head of Group eCommerce.

Your key objective will be building a world-class online acquisition engine to drive the growth. Our ideal applicant will be working at a similar level in a fast paced, multichannel eCommerce organisation and looking for a new challenge with more responsibility as you will drive, manage and develop a new in-house integrated digital performance and analytics team. You will be highly commercial with a proven track record of successfully driving online sales growth through online marketing tactics and strategies.

Personal qualities:

* Excellent people management skills

* Highly strategic, analytical and commercial

* Experience of management a large scale paid search budget

* Technical acumen for delivery of personalised targeted digital marketing

* High energy and strong drive to succeed

Key responsibilties of the Head of Digital Performance:

* Delivering online sales and margin targets

* Manage large digital marketing budget

* Devise monthly targeted acquisition and brand development strategies across all digital media channels.

* Be a key driver in the design & build of a new Sales Force e-commerce site

* Set and carefully track budget and performance goals.

* Closely manage digital media agency to oversee trafficking, implementation, optimization and reporting of all paid media campaigns.

* Collaborate with brand marketing on campaigns and creative assets.

* Conduct in-depth analysis of campaign results to identify improvements.

* Continually test new marketing channels, ad formats, creative, and copy.

* Analyse the company’s overall customer acquisition to determine the best methods of attribution for paid marketing.

* Working closely with our eCommerce partners such as Salesforce and Digital agencies to drive maximum benefit for our customers and return from our investments

Essential Experience required:

* Experience in a high volume online or multi-channel retailer and or fast paced consumer driven eCommerce organisation

* Excellent understanding of traffic and conversion measurements

* Experience of content outreach and link building

* Proven ability to oversee large website build

* Solid understanding of site architecture /website taxonomy

* Strong research, analysis/interpretation of data

* Day to day user of Google Analytics and SEO tools, such as Search Console SEO Moz, Searchmetrics

* IT literate with a higher than average knowledge of Microsoft Word and Excel

* Strong written and verbal communication skills

* Ability to communicate effectively with third party suppliers and senior stakeholders

Personal qualities

Essential

· Highly organised, dependable, with a ‘can do/will do’ attitude

· Excellent eye for detail and accuracy

· Ability to work independently and to tight deadlines

· A great communicator, who can contribute effectively as part of a team

· A logical thinker and problem solver

· Comfortable working in a fast-paced, ROI driven environment

· Ability to keep calm under pressure

· Flexible approach to work and workload

· Passionate about developing a career within digital marketing

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