Strategic Planner - Healthcare Advertising

Recruiter
ID Search & Selection
Location
London (Greater)
Posted
10 Oct 2018
Closes
08 Nov 2018
Sector
Healthcare
Contract Type
Permanent
Hours
Full Time
Our client is an integrated medical communications agency which is seeking a Strategic Planner to join their healthcare advertising team and be based in their offices in Surrey.

They are looking for a strong strategic knowledge and an inquisitive nature to shape, inform and support their clients’ global brand strategy. You will challenge thinking and ensure deliverables are strategically relevant, ultimately to drive a positive behaviour change. You will be able to take ownership of projects, providing the multi-disciplinary team with clear and accurate planning support from creative brief through to tactical planning.

In addition to a competitive annual salary, you can expect 25 days holiday, healthcare, pension, subsidised gym membership, high street and retail discounts, your birthday off and much more. You can also expect a tailored training programme and a commitment to your professional and career development.

Responsibilities:


In concert with the Creative Director, support development of clearly defined creative briefs that contain concise information on the product, audience and strategy
Work with the broader team to ensure the brand strategy is fully understood and integrated across deliverables (creative, messaging and tactical)
Develop a deep understanding of client products, therapy areas and commercial strategy and confidently liaise with clients to propose solutions and opportunities
Develop content and facilitate strategic workshops in partnership with client service and creative teams
Research and gather data to develop well-informed insights that form the basis of a plan to achieve identified goals
Work with company tools and methodologies across accounts to ensure a consistent approach to building brands, while remaining flexible to client specific frameworks
Liaise with market research companies on methodology and stimuli that fulfil identified strategy (e.g. positioning, messaging, creative, story flow)
Keep up-to-date with market knowledge (e.g. competitive, technology, events) and proactively advise the client on new issues and the external environment
Support in new business growth through pitches and identifying opportunities to organically grow existing accounts


Knowledge, Skills and Abilities:


Educated to degree level
Significant relevant medical communication or agency experience
Full understanding of industry regulations and guidelines underpinning communications
Demonstrable track record of building relationships with clients and healthcare professionals
Broad healthcare professional and patient therapeutic experience with excellent research and analytical abilities
An excellent communicator, influencer and networker


This company works as a true partner to their clients so is seeking candidates that can develop strong relationships built on trust and credibility.

ID Search & Selection has been successfully placing candidates in healthcare communications jobs for over 15 years. Along the way we’ve built many long term relationships with candidates and clients. We’re now trusted recruitment partners to many leading companies, big, small, network and independent.

Our consultants are knowledgeable and professional and will be happy to offer information and advice. We are with you every step of the way, providing a supportive and communicative service that we will tailor to your unique needs.

Jon Gawley would love to hear from you on 01932 797996.

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