Database Marketing Manager (B2B Services, Data, Segmentation) £50k

Brandgaard Recruitment Limited
04 May 2017
04 Jun 2017
Contract Type
Full Time

We are working with the UK’s leading provider of technology focused business services as they look to add a Database Marketing Manager to one of their highly successful divisions.

This is a new and pivotal role within the team and the successful candidate will be responsible for market segmentation and targeting to maximise lead acquisition and conversion

Key Responsibilities and Objectives:

  • To track leads and conversion to sales opportunity (MQL to SQL) for each marketing activity across all channels
  • To own the customer data across various Sales & Marketing systems (Salesfusion, Eventbrite, Embraco, Google Analytics etc.)
  • To build a centre of excellence for all marketing analytics and KPIs
  • Devise and implement market segmentation and targeting to maximize lead acquisition and conversion
  • Source new data to increase volume and profitability of activity
  • Coordinate with marketing leadership on campaign strategy and execution to continuously optimise campaigns
  • Set up execution and reporting on campaigns for lead management and lead scoring
  • Monitor and track efficiency of all campaign efforts and channel attribution

Knowledge, Skills, Experience and Qualifications:

  • Associate’s Degree or Bachelor’s degree in business, marketing, communications or equivalent
  • Several years’ experience is database management/marketing analytics with proven track record of innovative campaign strategies
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Passion for database marketing and customer insight
  • Strong collaboration skills, ability to work with others at different levels in the organisation
  • Strong data management, data manipulation and problem solving skills
  • Advanced knowledge of MS Excel, working knowledge of Access and any other analysis tools is preferred
  • Familiar with enterprise-level analytics tools, such as Oracle/Siebel is preferred but not necessary
  • Proficiency with Data Mining tools and Data Visualisation (e.g. Tableau) is an advantage
  • Prior experience with marketing automation (e.g. Eloqua, Marketo, Pardot, Hubspot), and campaign analysis would be a plus

For more information on this vacancy please contact Matthew Molgaard at Brandgaard