eCRM Manager

Recruiter
Michael Page Marketing
Location
London (Greater)
Posted
23 Sep 2018
Closes
27 Sep 2018
Sector
Charity
Contract Type
Permanent
Hours
Full Time
Based primarily in London, this client is an arm's length Public Sector and Government body promoting the UK internationally. Partnering with global organisations, they aim, ultimately, to bolster economic returns and cultural dissemination. With a growing Digital team, they're now looking for an eCRM Manager to bolster their presence.DescriptionWorking within the growing Digital Optimisation team, this role will largely be leading the eCRM strategy for the organisation. This will involve: Co-ordinating the email communications across the different workstreamsAdvising on segmentation best practice Advising on eCRM contentAudit the current tool, advising on relative strengths and weaknessesUtilise user data to develop a more coherent roadmap, driving customer acquisition and retentionProfileThe successful candidate will have experience developing eCRM strategies, preferably for an international organisation. On top of this: Strong background in customer acquisition, re-engagement and retention strategies.Experience with an established Email Service ProviderA Confident and articulate communicator capable of inspiring strong collaboration in an organisation.An intuitive understanding of developing successful email protocol, taking a data-led approachStrong ability to present to senior stakeholders on current state of affairs, comparative strengths and weaknesses, and considered responses for improvement. Job OfferThe successful eCRM Manager will secure a roughly 3 month position with a well-respected organisation, earning circa £300 per day.

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