Digital Marketing Executive - Ecommerce

4 days left

Recruiter
Centre People
Location
London
Salary
30000.0000
Posted
02 May 2017
Closes
01 Jun 2017
Contract Type
Permanent
Hours
Full Time

A leader in outsourced ecommerce services from the Far East with rapidly growing operations in the UK and Europe, are looking for an experienced Digital Marketing & Media Planning Executive to join their City of London team. The company operates as a one-stop-shop for major businesses to outsource their ecommerce business, and also have a range of their own and joint venture web stores.

The role will singlehandedly run PPC / AdWords, affiliate marketing, display networks, and paid social advertising functions in-house; as well as maximising returns and promo activities - mostly via TV advertising.

LOCATION: City of London

SALARY: £30-35K, depending on experience

START: Immediately

Digital Marketing

  • Singlehandedly planning, implementing and analysing digital advertising strategies such as social ads, PPC (pay-per-click), and affiliate ads - while identifying opportunities to improve organic performance
  • Deliver full reports to assess activity, handling PPC campaigns and driving sales
  • Communicating closely with PR/event activity and website development teams to plan and deliver the most effective ads

Media Planning

  • Maximising returns on advertising and promotional activities across different media channels, predominantly TV
  • Collecting and analysing information about different media channels (mainly TV) with regards to consumer behaviour, circulation, audience trends and the impact of different methods
  • Drawing on the above, devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition and maintaining customer satisfaction and loyalty
  • Actively involved in offline marketing activities; event planning and non-digital advertising

IDEAL APPLICANT

  • Around 2 years of experience in a similar role in the UK
  • Experience in running digital marketing campaigns yourself directly (not via an external agency)
  • Comprehensive understanding of web architect and online / digital marketing and ecommerce business
  • Excellent knowledge of digital ads, such as; PPC, display networks, paid social ads, and affiliate marketing
  • Solid experience with web analytics tools, particularly Google Analytics
  • Knowledge of tag management, particularly Google Tag Manager
  • Strong interest in digital media platforms, emerging trends and how to adopt them for the benefit of the business
  • Excellent communication skills with a high level of attention to detail
  • A flexible approach to work, the ability to prioritise competing deadlines and a willingness to go 'above and beyond’ to deliver great work
  • Calm under pressure and sensitive to cultural differences in the work place

If your application is successful, you will be contacted within 2 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs.